|
Bud Light dethroned, loses title as America's top-selling beer
[NYPOST] Bud Light is no longer the bestselling beer in the nation as the Anheuser-Busch-owned brand suffers the consequences of a boycott that was called in the wake of its marketing partnership with transgender social media influencer Dylan Stench of DeathMulvaney  ...the transexual influencerwho single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested... . A feather in the Wharton School's cap. Modelo Especial, the Mexican lager, was the most popular beer brand in the country during May, according to data compiled by consulting firm Bump Williams. In the four weeks that ended June 3, the Modelo brand represented 8.4% of retail beer sales, according to data cited by The Wall Street Journal. Modelo, whose US division is owned by Constellation Brands but which is sold internationally by Anheuser-Busch InBev, beat out Bud Light, which represented 7.3% of retail sales. Sales of Bud Light have been steadily declining week by week since the Mulvaney controversy sparked boycott calls on social media. In the week that ended on June 3, sales of Bud Light were down 24.4% compared to the same week a year ago, according to Bump Williams. Beer brands in the Anheuser-Busch portfolio have also seen sales lag in recent weeks, including Budweiser and Michelob Ultra. Posted by: Fred 2023-06-15 |
| http://www.rantburg.com/poparticle.php?ID=669922 |