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Bud Light sales take steepest hit yet since Dylan Mulvaney fiasco
[NYPOST] Bud Light suffered its worst weekly sales drop since the nation’s No. 1 beer brand launched an ill-fated marketing tie-up with transgender influencer Dylan Stench of DeathMulvaney  ...the transexual influencerwho single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested... . For the week ending June 10, Bud Light sales dropped by a whopping 26.8%, according to the latest data from Bump Williams Consulting and NielsenIQ. That’s wider than the 24.4% drop seen during the prior week — and topped the all-time previous worst plunge of 25.7% during the week ended May 20 — since the beer giant got into bed with Mulvaney on April 1. Anheuser-Busch’s other brands also took a step backwards for the week ended June 10, according to the data. Sales of Budweiser were down 10% compared to a 7.8% decline the previous week, while Natural Light was down 2.3% vs. a 1% decline. Michelob Ultra — the nation’s No. 3 beer — was down 2.4%. "This was a tough week for Bud Light and other beer brands" owned by Anheuser-Busch, said Bump Williams, head of the eponymous consulting firm. The calls for a boycott from conservative corners of the country over the Mulvaney campaign has cost the Belgian-based beer company more than $20 billion. Posted by: Fred 2023-06-21 |
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