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Maybelline under fire for using bearded model in ad after Dylan Mulvaney flap
I have only eleven words to reply to this: "Ha-ha! Ha-ha-ha! hyuk-yuck-yuck! Har-har-har!"
[NYPOST] Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
 to promote its concealer.

Maybelline — the world’s largest cosmetics brand — posted an Amazon Prime Day advert, and it stars mustachioed, bearded and bald influencer Ryan Vita.

In the ad, Vita sports a full face of makeup and a beaded barette in his beard while applying bright pink shades of Maybellie’s "Super Stay" liquid lipstick.

He then blows a kiss, showing that no gloss has tranferred onto his hand.

In less than 24 hours since Maybelline shared the ad with its nearly 12 million Instagram followers, the video was viewed more than 1.2 million times.

The caption denotes that Vita — who has 49,000 followers and uses the pronouns "she/he/they" — is a Maybelline Partner, and nearly 2,000 comments show that many consumers aren’t pleased with the casting.

"This is unacceptable and disturbing," one user wrote, while another commented: "Really don’t want to be seeing MEN doing makeup tutorials!!! Nonsense."

"Unfollowing," another commented, while others announced that they wouldn’t be buying Maybelline products any longer after seeing the video.

Over on Twitter, one response played on Maybelline’s catchprase, "maybe it’s Maybelline," and said "maybe it’s NOT Maybelline."

"Ah, yes. Nothing inspires me to buy makeup more than seeing it smudged on the face of a bearded man," another tweeted.

The Post has reached out to Vita for comment.

Representatives for Maybelline and its corporate parent, L’Oreal, also did not immediately respond to The Post’s request for comment.

The ad marks the second time so far this year that the drugstore makeup brand has come under fire for the influencers featured in its advertisements.

Posted by: Fred 2023-07-14
http://www.rantburg.com/poparticle.php?ID=672514