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Planet Fitness sees $400 MILLION wiped off its value in just five days
Pretty weak.
[Daily Mail, Where America Gets Its News] Planet Fitness' valuation has plummeted $400 million in five days after they banned a member who shared a photo of a 'trans woman' using a female locker room.

The company's value dropped from $5.3 billion on March 14 to $4.9 billion on March 19, and its shares are down by 13.59 percent compared to a month ago.

The decline follows Planet Fitness' refusal to walk back its decision to ban a member who exposed a 'trans woman' shaving in a female locker room earlier this month.

Patricia Silva was barred from the gym in Alaska after she detailed an incident online - where she said she saw a transgender woman in her locker room.

Following backlash against the ban, the company said although some members may feel uncomfortable sharing facilities, 'this discomfort is not a reason to deny access to the transgender member.'
All choices have an opportunity cost.

Posted by: Fred 2024-03-21
http://www.rantburg.com/poparticle.php?ID=694804