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-Short Attention Span Theater-
NY Times Study: readers don't believe them
2005-05-09
Drudge Radio... Drudge got a "flash"... an anonymous tip from NY Times... Staffer says tomorrow's NY Times will show a study on NY Times Readers conducted by NY Times... that only 21 percent of NY Times Readers believe what they're reading.

UPDATE: The Times itself has an article up on this study. I've updated the title for this entry too.
Posted by:Sobiesky

#12  So are they going to send foreign correspondents to 'fly-over' country. This should be more fun than the Guardian urging their readers to help 'advise' Ohio voters prior to the last presidential election. Cry havoc and let slip the prose of condescension ...
Posted by: DMFD   2005-05-09 23:46  

#11  The committee asserted that The Times must respond to its critics. The report said it was hard for the paper to resist being in a "defensive crouch" during the election but now urged The Times to explain itself "actively and earnestly" to critics and to readers who are often left confused when charges go unanswered.

"We strongly believe it is no longer sufficient to argue reflexively that our work speaks for itself," the report stated. "In today's media environment, such a minimal response damages our credibility," it added. As a result, the committee said, the newsroom should develop a strategy for evaluating public attacks on The Times and determining whether and how to respond to them. "We need to be more assertive about explaining ourselves - our decisions, our methods, our values, how we operate," the committee said, acknowledging that "there are those who love to hate The Times"' and suggesting a focus instead on people who do not have "fixed" opinions about the paper. A parallel goal of this strategy, the committee said, was to assure reporters "that they will be defended when they are subjected to unfair attack." The defense should be led by journalists in the newsroom, the report said, "with support and advice from our corporate communications, marketing and legal departments."


In other words; "Say nice things about us or we'll sic our lawyers on you!"
Posted by: Steve   2005-05-09 3:25:18 PM  

#10  Fred - wasn't that the home base for HL Mencken?

"Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats."

It's a little fuzzy, and oh so un-PC, but I think I know what he meant. That time is, indeed, upon us.
Posted by: .com   2005-05-09 14:45  

#9  When you're out of step with your readership, your readership will step elsewhere.

The Baltimore Sun used to be a great newspaper...
Posted by: Fred   2005-05-09 14:36  

#8  The NYT kinda reminds me of IBM and GM.
Posted by: .com   2005-05-09 13:36  

#7  Yeah, yeah, all god's chilluns' got religion now. That's beside the point. It's about a news model based on one organization's extraordinary market power that's now disappearing.

Until the web, the Times abused enjoyed something like Microsoft's market domination, using its syndication agreements and exhaustive reseller network and its sway over the east coast establishment and TV networks to push their own monopolized information product. Like MS Windows, the Times' product was full of bugs and in many ways inferior to competing products which the Times used its market power to eliminate or push out of public view.

No matter: the Times Knows Best. A "single standard" opinion-setter for the nation's elite, like a single standard operating system, had certain benefits. But even that argument's lost its validity. Linux in OS, and the blogosphere re news and opinion: open source, as messy as it is, becomes more and more stable and reliable, and customers are beginning to realize this.

Today the NYT's basically a lifestyle guide for upscale urban liberals. The National Conscience pose was always absurd, but there's no more monopoly power to enforce it, and the east coast elite no longer dominate the nation's agenda or its thinking.
Posted by: thibaud (aka lex)   2005-05-09 11:58  

#6  In order to build readers' confidence, an internal committee at The New York Times has recommended taking a variety of steps, including having senior editors write more regularly about the workings of the paper, tracking errors in a systematic way and responding more assertively to the paper's critics.

The committee also recommended that the paper "increase our coverage of religion in America" and "cover the country in a fuller way," with more reporting from rural areas and of a broader array of cultural and lifestyle issues.


In other words, they'll more abrasively attack rurals as rubes and hicks, and snarl at the paper's critics...."Quit making stuff up" isn't addressed
Posted by: Frank G   2005-05-09 11:42  

#5  Here's a tip for the NYT: quit making stuff up.
Posted by: Matt   2005-05-09 11:35  

#4  Shocking discovery!
Posted by: Tkat   2005-05-09 11:12  

#3  No doubt this "study" was done in the corner booth at a local bar.
Posted by: Robert Crawford   2005-05-09 11:06  

#2  That's only a few percentage points higher than the Weekly World News. Maybe the NYT should hire Batboy.
Posted by: BH   2005-05-09 10:09  

#1  I don't believe that story at all and I subscribe to the NYT.
Posted by: Jack is Back!   2005-05-09 09:41  

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