You have commented 339 times on Rantburg.

Your Name
Your e-mail (optional)
Website (optional)
My Original Nic        Pic-a-Nic        Sorry. Comments have been closed on this article.
Bold Italic Underline Strike Bullet Blockquote Small Big Link Squish Foto Photo
Home Front Economy
Geico's cavemen may get own TV series
2007-03-03
Those Geico "cavemen" shouldn't be so upset after all — they may get their own television series. ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.

In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

It's unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy "Baby Bob" featured a talking baby that had been used in several advertisements, according to Daily Variety.

The advertising copywriter who helped create the "cavemen" ads is writing the pilot, the studio said.

A pilot order is no guarantee a show will make it on the air; in fact, the majority of pilots don't make it that far.
Posted by:Anonymoose

#3  30 seconds of entertainment dragged down by 22 minutes of the usual Hollyweird crap churned out by hacks in what passes for a job. I guess if you can't do anything else in life and both Senate seats from Massachusetts are already taken by equally unskilled labor, its the best you can do for a living.
Posted by: Procopius2k   2007-03-03 22:02  

#2  I don't care what anyone says, those commercials are damn well done and funny.
Posted by: Penguin   2007-03-03 20:40  

#1  features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

First they came for the Cave Men....


unfreakingbelieveable. Is this the full measure of how poor ABC's (or any of the alphabets) programming can be? "Tonight, on a very special edition of The Cavemen...."
Posted by: Frank G   2007-03-03 18:53  

00:00