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Home Front Economy
Circulation at the Top 20 Newspapers
2007-05-01
Average paid weekday circulation of the nation's 20 largest newspapers for the six-month period ending in March, as reported Monday by the Audit Bureau of Circulations. The percentage changes are from the comparable year-ago period.
1. USA Today, 2,278,022, up 0.2 percent

2. The Wall Street Journal, 2,062,312, up 0.6 percent

3. The New York Times, 1,120,420, down 1.9 percent

4. Los Angeles Times, 815,723, down 4.2 percent

5. New York Post, 724,748, up 7.6 percent

6. New York Daily News, 718,174, up 1.4 percent

7. The Washington Post, 699,130, down 3.5 percent

8. Chicago Tribune, 566,827, down 2.1 percent

9. Houston Chronicle, 503,114, down 2 percent

10. The Arizona Republic, 433,731, down 1.1 percent

11. Dallas Morning News, 411,919, down 14.3 percent

12. Newsday, Long Island, 398,231, down 6.9 percent

13. San Francisco Chronicle, 386,564, down 2.9 percent

14. The Boston Globe, 382,503, down 3.7 percent

15. The Star-Ledger of Newark, N.J., 372,629, down 6.1 percent

16. The Atlanta Journal-Constitution, 357,399, down 2.1 percent

17. The Philadelphia Inquirer, 352,593, up 0.6 percent

18. Star Tribune of Minneapolis-St. Paul, 345,252, down 4.9 percent

19. The Plain Dealer, Cleveland, 344,704, up 0.5 percent

20. Detroit Free Press, 329,989, down 4.7 percent
The Dallas Morning News is reporting for the first time since being censured in 2004 for misstating circulation figures. The Chicago Sun-Times has not yet resumed reporting.
Posted by:Fred

#14  before I found Rantburg and wised up

Gotta echo that sentiment. The 'Burg simply lays waste to all other news sources for concentrated reporting on the GWoT. The accompanying lessons on spin-detection and parsing are absolutely priceless. Being able to share views and openly debate these critical issues is just icing on the cake.

Thank you so much, Fred Pruitt and all the Mods.
Posted by: Zenster   2007-05-01 15:58  

#13  Another trick is what the last paper I got did: they insisted that to get the Sunday we had to agree to at least one weekday delivery.

Most definitely the case. I have a Saturday & Sunday only subscription, but through some accountant's magic pen, I manage to get the Monday and Wednesday editions for free. That doubles the numbers for every account like mine.

As all of this is done in the name of keeping advertising rates up, I wonder how television broadcasters deal with this looming crisis. The Internet is killing viewership numbers. How do they bloat their Neilsen Ratings to overcome this?

As an aside, I'll bet some 25%-50% of USA Today's circulation is complimentry.
Posted by: Zenster   2007-05-01 15:55  

#12  I'm glad to see the Star Ledger taking a bath. I used to get that horribly slanted rag in the days before I found Rantburg and wised up.
Posted by: JerseyMike   2007-05-01 14:17  

#11  In fact, at some high-class joint in Dallas a couple of weeks ago, we got the Sunday NYT, which my wife (WaPo reader) refused to even open! So their circulation numbers inlcude give-aways, too.

No doubt.
I say that because I have not independently verified it, but I suspect it to be true.
Posted by: Bobby   2007-05-01 14:09  

#10  The NYT's spreads its propoganda with complimentary copies at many colleges and universities, too. Luckily this generation is digitized and has access to information for their own research.
Posted by: Danielle   2007-05-01 13:25  

#9  good point on the inflation of USA today by complementary copies.

Another trick is what the last paper I got did: they insisted that to get the Sunday we had to agree to at least one weekday delivery.
Posted by: xbalanke   2007-05-01 12:33  

#8  i noticed that the big losers were the ones with a liberal slant to the news while the few conservative papers were gaining market share.

good point on the inflation of USA today by complementary copies.

Posted by: Abu do you love   2007-05-01 12:19  

#7  Arizona Republic has an affiliation with NYT/Boston Globe and also has WaPo syndication.
Posted by: Pappy   2007-05-01 10:05  

#6  Our own San Diego UT rag has lost too:
The Union-Tribune lost 6.5 percent of its weekday print readers and 7.2 percent of its Sunday circulation. Its percentage decline on weekdays was the third-largest among the nation's 25 biggest papers. Its Sunday drop was the second-largest, behind the Dallas Morning News

that NYT, WaPo syndication news is working out so well, huh, UT?
Posted by: Frank G   2007-05-01 09:32  

#5  The numbers are still fudged. They include the 'complementary' copies delivered everyday at hotels and other drop offs, by the truck full.
Posted by: Procopius2k   2007-05-01 09:30  

#4  Will the world come to an end when the NY Post passes the NY Times?
Posted by: Bobby   2007-05-01 06:18  

#3  It's a pretty damning indictment when McPaper leads the pack.
Posted by: Zenster   2007-05-01 01:10  

#2  FREEREPUBLIC/LUCIANNE > Nation-wide, 'tis generally downward for the Paper/Print Media. VARIOUS TV > BLOGOSPHERE RULES - US GOP-DEM-OTHER politicians must now include Net = ELectronic Response Managers-Sections as significant part of any full-time campaign. GOOD AS DEFEATED WID OUT THE NET.
Posted by: JosephMendiola   2007-05-01 00:54  

#1  going down. Down, down, down, down, down.
Posted by: Nero Cloluse5219   2007-05-01 00:49  

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