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| -Short Attention Span Theater- |
| Lexus to spam drivers in their cars.. |
| 2009-01-08 |
| For every company that ever dreamed of being able to talk directly to its customers, Toyota (TM) has found an answer. It announced Wednesday that new Lexus vehicles will start being delivered later this year with a system that includes capability for voice messages sent directly from the automaker to its drivers. Called Lexus Insider, the service will let Lexus send audio messages to participating owners on whatever subject it chooses, from tips on making the best use of the vehicles' features to suggestions for a scenic drive. Toyota officials promise to be discerning and restrained. "We're not going to barrage customers with marketing messages," vows Jon Bucci, vice president of Toyota's U.S. advanced technology unit. |
| Posted by:3dc |