The intense campaign to cut advertising to “The Rush Limbaugh Show” took another turn Thursday when one of the first companies to pull its ads reportedly asked to return to the radio show -- only to be told by Team Limbaugh that the conservative host no longer would give his endorsement.
A Limbaugh spokesman said that California mattress company Sleep Train asked to restart a “voiced endorsement” from Limbaugh that it had publicly cut off last week. The company said at the time that it “does not condone such negative comments toward any person.”
Several activist groups have called for companies to drop their ads after Limbaugh called a Georgetown law school student a “slut” and a “prostitute” for her support of a proposal to mandate birth control in standard healthcare coverage.
Sleep Train's departure from the program had been billed by some observers as particularly significant because the mattress retailer had been with Limbaugh show for 25 years. Yet the tone of Sleep Train's withdrawal statement last Friday hinted it might not be pulling out for the long run.
“As a diverse company, Sleep Train does not condone such negative comments directed toward any person,” Sleep Train said at the time. “We have currently pulled our ads with Rush Limbaugh.”
Still, Washington Post blogger Erik Wemple called Sleep Train's decision "an act worth crediting," saying that lost ads would have more of an effect on Limbaugh than "well-crafted expressions of outrage from the usual organs."
Limbaugh spokesman Brian Glicklich on Thursday forwarded a copy of an email that he said had been sent to Sleep Train Chief Executive Dale Carlsen. In it, Glicklich wrote that Limbaugh had personally received the company's requests to resume advertising on his show.
“Unfortunately," Glicklich wrote, "your public comments were not well received by our audience, and did not accurately portray either Rush Limbaugh's character or the intent of his remarks. Thus, we regret to inform you that Rush will be unable to endorse Sleep Train in the future.”