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Home Front: Culture Wars
Rush Limbaugh Spurns Plea by Ex-Advertiser to Be Accepted Back
2012-03-10
The imbroglio over Rush Limbaugh, his unfortunate remarks about a student activist, and his advertisers took a bizarre turn when one advertiser who publicly denounced Limbaugh last week and pulled its ads, begged to be taken back.

The advertiser in question is Sleep Train, a mattress company. According to the Los Angeles Times, Limbaugh has turned down its request to be reinstated as a voiced advertiser, which involved the host himself endorsing the company. The reason was that Sleep Train's action had angered Limbaugh's many millions of listeners so the show could not in good conscience accept the company back.

Meanwhile, a new startup by conservative media personality Michelle Malkin, Twitchy.com, has announced that it is a new advertiser on the Rush Limbaugh program. Twitchy.com is a service that groups messages on Twitter by subject. The buying of ad space on the radio talk show is as much a political statement in support of Limbaugh as it is a play to advertise for more subscribers.

The dust up over Sleep Train, along with the blowback suffered by Carbonite over that company's public denunciation of Limbaugh, demonstrates that the iconic radio talk show host is dealing from a position of strength in the campaign to deprive him of advertisers. One tends to prosper when one advertises on Limbaugh's show. But cross him, and one will suffer.

The one overwhelming fact is that Limbaugh commands many millions of listeners. There is no evidence that any of them have stopped listening because of the kerfuffle with Sandra Fluke. Indeed, one suspects that Limbaugh has gained listeners, curious about what the fuss is all about. As long as the show maintains its listener base, it does not matter if any advertisers bail on Limbaugh for political reasons. There will always be others who will want to take their place, because it is good business to advertise on the most listened to radio talk show on the planet.

The situation demonstrates the power of the marketplace over politically inspired efforts to drive an iconic conservative radio voice off the air. Once again Limbaugh has defeated his enemies and has humbled them into the dust.
Posted by:tipper

#9  Raj, I believe "commands" here is meant in the same sense as "commanding their attention" or "having command of the English language."

Bias is identifying pundits with conservative political views as "conservative media personality Joe Blow," while identifying pundits with leftist political views as "media personality Joe Blow." As if leftist/liberal is normal, right, and good, and thus can be omitted, while deviations from it must be pointed out.
Posted by: RandomJD   2012-03-10 23:14  

#8  Two words...
HA HA!
Posted by: DarthVader   2012-03-10 19:52  

#7  "commands"?

Like we're all fuckin' automatons or something? Nope, no bias here...
Posted by: Raj   2012-03-10 18:07  

#6  er.....: http://harndenblog.dailymail.co.uk/2012/03/-women-of-the-99-percent.html

linkey-thingie no workie.......
Posted by: Uncle Phester   2012-03-10 16:25  

#5  In other news (HT Drudge):

Posted by: Uncle Phester   2012-03-10 16:25  

#4  Carbonite was already diving in its' stock price...
Posted by: Frank G   2012-03-10 16:11  

#3  They had their chance, they blew it. Under the Rush dozer blade losers!
Posted by: Besoeker   2012-03-10 15:47  

#2  Media set up back fired. There will be more attempts. They will never learn. Shows how stong Tea Party really is. Basic Americans wanting whats best for all people. Yes, I see more of a connection between Rush and the Tea Party conservatism than Republicans. Democratic party has been hijacked by these elites. Should conservatism begin to grow in the Democratic party the regresive left will lose their lease. Then it will be time to bring in a good bug man.
The reason Obama talks looking up is to give the impression he is above us all. That he is taller than he actually is.
Posted by: Dale   2012-03-10 15:34  

#1  Citrix and Carbonite who dropped advertising with the Rush are heavily used by the Feds. I would bet the Obama regime threatened to stop business with these two if they didn't stop advertising with Rush. The Carbonite stock value plummeted in the private sector immediately.
QUESTION: I have seen the Windows Remote PC (free with Windows 7 and XP) used like a thin client from any network PC to a Network server just like Citrix. Why is Citrix still in business then?
Posted by: George Ebbeamp4828   2012-03-10 15:25  

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