You have commented 339 times on Rantburg.

Your Name
Your e-mail (optional)
Website (optional)
My Original Nic        Pic-a-Nic        Sorry. Comments have been closed on this article.
Bold Italic Underline Strike Bullet Blockquote Small Big Link Squish Foto Photo
Submit your comments on this article
-Short Attention Span Theater-
Publicis to Merge With Omnicom to Create Advertising Leader
2013-07-29
[BLOOMBERG] Publicis Groupe SA (PUB) and Omnicom Group Inc. (OMC) agreed to merge in an all-stock transaction to create the world's largest advertising company with $23 billion in revenue, toppling market leader WPP Plc. (WPP)
Ah, yes. Single point of failure when it's most needed.
It's advertising. The ambitious young things who don't quickly make partner or whatever it's called will wander off to set up boutique shops and siphon off client.
Shareholders of Paris-based Publicis and New York-based Omnicom will each hold about 50 percent of the new entity, Publicis Omnicom Group. Publicis Chief Executive Officer Maurice Levy and John Wren, his counterpart at Omnicom, will be co-CEOs as they unveiled the agreement at a press conference in Paris today. Pending regulatory and stockholder approvals, the creation of an industry powerhouse with $35 billion in market value is expected to be completed by the first quarter of 2014.

The alliance will bring under one roof agencies including Omnicom's BBDO Worldwide and Publicis's Leo Burnett and Saatchi & Saatchi, extending their presence in every major market. The merger will also give the owners more clout to negotiate for their clients better ad rates for media placements on television, the Internet and in print, as the global advertising industry has started to show signs of a recovery.
Posted by:Fred

00:00