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Fifth Column |
MSNBC Is In Serious Trouble |
2014-03-26 |
Couldn't happen to a nicer bunch of guys! This is the story of MSNBC in a nutshell: It rose to prominence on its criticism of George W. Bush, peaked during Barack Obama's historic 2008 campaign, and, by criticizing Republicans and championing liberal causes, sustained its viewership in the years that followed. Until now. MSNBC suffered harder loses in 2013 -- in terms of both viewership and revenue -- than either of its competitors at Fox News and CNN, according to Nielsen data featured in a new Pew Research report. Prime-time viewership declined by a staggering 24 percent (nearly twice the loss sustained by CNN and four-times that sustained by Fox News). Daytime viewership fell by 15 percent, even as it rose at both of the other networks. On the revenue side, MSNBC was projected to decline by 2 percent, while both CNN and Fox News were projected to experience growth of 2 percent and 5 percent, respectively. MSNBC was expected to bring in $475 million in revenue: less than half what CNN will make and roughly one-quarter of what Fox News will make. |
Posted by:Raj |
#7 years ago microsoft sold all its interest in MSNBC to NBC which in turn is owned by COMCAST COMCAST is not stupid; if they are losing money on this they will be looking for a buyer |
Posted by: lord garth 2014-03-26 20:13 |
#6 A business is supposed to make money; MSNBC does not; therefore, MSNBC is a failure. Sorry, but in this case, that conventional analysis is simply wrong. The goal here is not profit, but to keep the Democratic base riled up and feed them a steady stream of talking points and outrage. (Damn those Evil Koch Bros!) You can think of running the channel as an advertising expense for The Party. As P2K said, MSNBC is not going away due to their balance sheet. Love the MSLSD crack, gorb! |
Posted by: SteveS 2014-03-26 19:11 |
#5 They can always get bought out by a rich billionaire. Worked for WaPo and the Times... |
Posted by: Steve White 2014-03-26 18:28 |
#4 Don't worry, with gobs of money from cable and satellite bundling the oligarchy will be able to protect their little petulant child from the horrors of the free market. Another case of affluenzia of the good old boy (and girl) economic social network. |
Posted by: Procopius2k 2014-03-26 16:46 |
#3 MSLSD |
Posted by: gorb 2014-03-26 16:36 |
#2 They should change their name to BSNBC - in the interest of transparancy. |
Posted by: Barbara 2014-03-26 16:21 |
#1 Microsoft should be suffering as well. After all, they are the "MS" portion of this atrocity. |
Posted by: Iblis 2014-03-26 15:59 |