"I'm now a C-List celebrity in Kim Kardashian: Hollywood. Come join me and become famous too by playing on iPhone!" the EPA proudly declared of the mobile game that allows you to join a cartoon version of Kim and friends on a red carpet adventure, performing tasks to increase your celebrity standing.
Not surprisingly, this tweet raised eyebrows and was soon retweeted over 3,000 times in a matter of hours. (In case you were wondering, the EPA Water's Twitter feed normally focuses on decidedly less glamorous "achievements," such as the government's efforts ensure clean water or sharing updates about coping with pollution issues.)
Rep. Steve Stockman, R-Texas, from Texas was more blunt. "I hope the Kardashians don't mind being associated with something that spends millions without contributing to society," he wrote.
Ouch!
First read about this in a (non-linkable) proprietary newsletter, which goes into much greater depth about what