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Economy |
American giant Oracle buys Tel Aviv based startup Crosswise for $50 million |
2016-04-16 |
...Crosswise has developed a cross-device identification system based on big data, data science and machine learning that identifies, which PCs, phones, tablets, digital TVs and other connected devices are being used by individual consumers. This, according to Oracle, "enables marketers and premium publishers to realize the benefits of cross-device advertising, personalization and analytics." In other words, help advertisers target appropriate consumers. |
Posted by:g(r)omgoru |
#6 You can search on YouTube for that phrase and ilumos, it should bring up a talk by the former sun engineer who came up with it. |
Posted by: Thing From Snowy Mountain 2016-04-16 22:34 |
#5 I can think of a few other uses for this. Good and bad. The good being it makes anonymous communication harder. The bad being it makes anonymous communication harder. |
Posted by: phil_b 2016-04-16 19:20 |
#4 Larry just likes to buy things. |
Posted by: Abu Uluque 2016-04-16 13:43 |
#3 Ouch, Snowy Thing. |
Posted by: trailing wife 2016-04-16 13:06 |
#2 Just don't make the mistake of anthromotphizing Larry Ellison too much. |
Posted by: Thing From Snowy Mountain 2016-04-16 09:31 |
#1 Crosswise has developed a cross-device identification system based on big data, data science and machine learning that identifies, which PCs, phones, tablets, digital TVs and other connected devices are being used by individual consumers. Which Oracle will lease to the NSA and DNC for 50 million a year. |
Posted by: Procopius2k 2016-04-16 08:29 |