A new update to Uber's app allows the global taxi service to collect passenger data up to five minutes after a journey has finished.
Previously Uber had only been able to do this when their app was open.
The firm believe that the data will cut down on the frustrating back-and-forth often experienced by customers, as drivers try to ascertain exactly where their passengers are. On its website Uber said: 'Uber collects your location data from the time of trip request through five minutes after the trip ends, including when the app is in the background.
'We do this to improve pickups, drop-offs, customer service, and to enhance safety. Trip Related Location Data is collected during the following times.'
On the app users can choose between two information sharing options labelled 'Always' and 'Never'.