[THECUT] Blonde hair is at least 11,000 years old. The variety we’re now most familiar with began as a genetic mutation in northern Europe, where the sun is weak: Light hair allows more vitamin D to trickle in through the scalp, the theory goes, which is useful when the sky is cold and dark. It wasn’t the first hair color that people had, so it was rare, and its being rare made it sexually desirable, and its being sexually desirable meant it spread, and then there was a bit more of it.
Fox News and Donald Trump have given blonde hair a new chapter: Now, blonde is the color of the right, for whom whiteness has become a hallmark. Over the past decade or so, as inclusiveness became the hallmark of Obama-era liberals, the left found feminist icons in Rachel Maddow, Samantha Power, and Michelle Obama, who make no apologies for their failure to fit traditional ideals. But #MAGA, Fox News America is a place where all the classic signifiers of privilege and wealth work on overdrive: country-club-issue blue blazers with brass buttons and khaki pants, and above all else, for women, that yellow-blonde, carefully tended hair — a dog whistle of whiteness, an unspoken declaration of values, a wink-wink to the power of racial privilege and to the 1980s vibe that pervades a movement led by a man who still believes in the guilt of the Central Park Five. During that Republican Preppy Handbook era, when Dynasty and Dallas were on TV, the type of conspicuous ostentation that would lead a real-estate developer to sheath his entire apartment in gold leaf was actually in vogue. Look at the movies: Jake’s girlfriend in Sixteen Candles with the lush swoop of thick, blonde locks that ended up stuck in a door (losing the boyfriend to a redhead of all things meant, literally, losing that luscious hair). Johnny, the villain of the Karate Kid films, had a decisive swoosh of blond hair that obscured his headband. We knew, the moment we saw that hair, that small, ethnic Daniel was up against more than another teenager, he was up against privilege itself. |