[The Federalist] In episode 171 of "Seinfeld," George Costanza makes up a story about having a house in the Hamptons in order to avoid attending an event with his dead fiancée’s parents, the Rosses. He soon learns they know of his deception but the Rosses nevertheless accept an invitation to the fictitious house.George picks them up and begins driving towards a house that doesn’t exist. Both the Rosses and George maintain the pretense until George drives to the end of island past the last house in the Hamptons. George silently pleads for the Rosses to put an end to the charade. The lie’s momentum took on a life of its own as the players all continued acting their parts long after the truth was known.
The episode comes to mind as the media has started backing away from the Russia collusion hoax. Like Costanza, many of the media perpetrators seem to know a reckoning is coming. Politico warned Trump haters, "Prepare for disappointment." Other examples of expectation managing can be found, such as here, here, here, and here. Mueller’s longtime top deputy at the FBI recently warned, "A public narrative has built an expectation that the special counsel will explain his conclusions, but I think that expectation may be seriously misplaced."