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-Short Attention Span Theater-

Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report

2023-04-23

[NYPOST] The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report.

Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.

Heinerscheid has led the brand since June. It’s unclear if her replacement will be permanent.

The move comes as Bud Light and its parent company Anheuser-Busch have faced immense backlash for its partnership with Mulvaney, a transgender
...mutton, dressed up as pork...
influencer who rose to fame chronicling her gender transition on social media.

At the conclusion of Mulvaney’s transition she dubbed "365 Days of Girlhood," the beer maker sent the deep thinker custom-made can’s featuring her face, which she revealed in an April 1 Instagram post with the hashtag #budlightpatner. She later posted another video enjoying one of the beers in a bathtub.

A day before Mulvaney announced the partnership, Heinerscheid was interviewed on the podcast "Make Yourself At Home," where she discussed her work in transforming the Bud Light brand from its "fratty" and "out of touch" humor to a beer company that embraces inclusivity.

Posted by:Fred

#11 Re: #9 - Indeed they do, and they thought that this fiasco would maximize their ROE. I haven't looked, but I bet if you pull up one of their SEC filings that "ESG" gets more than honorable mention.

Stock ticker for AB/InBev is BUD. I bet within some weeks the stock price will be back to where it was before their stupid idea.

Posted by: DooDahMan 2023-04-23 16:33

#10 Like politicians looking to replace or disenfranchise "ungovernable" voters, American corporations dream of freedom from GAAP regulations and pesky shareholders.

Posted by: M. Murcek 2023-04-23 16:29

#9 Re #5: Where is the board of directors? I am not a lawyer or an accountant, but I thought that they had a fiduciary duty to the shareholders to maximize the return on their investment. Not the DIE score.

Posted by: Rambler in Virginia 2023-04-23 16:10

#8 Mulvaney silent zince Bud Light fiasco

Posted by: M. Murcek 2023-04-23 15:26

#7 It'll be fun to watch her celebrate her 365 days of being a DNC spokesidiot.

Posted by: Anomalous Sources 2023-04-23 15:09

#6 Is the leave without pay? Why do I even ask. She's a two-fer, at least.

Posted by: Regular joe 2023-04-23 14:59

#5 It's all about their Corporate Equity Index score. They care more about it than public scorn or their bottom line.

Posted by: M. Murcek 2023-04-23 14:24

#4 "Uh, excuse me, I'm looking for the Ugly Fratsister?"

Its not about Dylan Tranny, a Tranny for money, when any ol' Tranny would do.

The hatred of women, the contempt for everyman, and once again someone of no qualification or education or even life knowledge attaining an executive position is one of the largest businesses to have ever existed because favor.

And her little boss, too.

Posted by: swksvolFF 2023-04-23 14:05

#3 Their audience has become more selective.

Posted by: Super Hose 2023-04-23 13:47

#2 ^ *snort!*

Posted by: Frank G 2023-04-23 09:26

#1 'Fratty out of touch humor?'

Well, I for one will not sit here and listen to her bad mouth the United States of America!

Posted by: Cesare 2023-04-23 09:03

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