You have commented 339 times on Rantburg.

Your Name
Your e-mail (optional)
Website (optional)
My Original Nic        Pic-a-Nic        Sorry. Comments have been closed on this article.
Bold Italic Underline Strike Bullet Blockquote Small Big Link Squish Foto Photo
Submit your comments on this article
-Great Cultural Revolution
Bud Light collab with Dylan Mulvaney 'failed massively.' Really.
2023-04-27
[NYPOST] Bud Light "massively" misfired when the beer brand partnered with transgender
...mutton, dressed up as pork...
 influencer Dylan Mulvaney, an LGBTQ group head admitted as sales of the brew plummet following backlash over the controversial collaboration.

Stacy Lentz, CEO of the Stonewall Inn Gives Back Initiative, said that Anheuser-Busch badly botched the marketing gimmick with the TikTok star in a failed attempt
...Curses! Foiled again!...
 to appeal to aspiring drinkers.

"They were going after the younger generation," said Stacy Lentz, CEO of the LGBTQ nonprofit Stonewall Inn Gives Back Initiative.

"But that’s a really hard thing to do on a marketing level, to be all things to all people.

"And it failed massively."

Even one former execs said the company "lost track of the consumer" as sales of the low-calorie brew were down 17% in the week ending April 15 compared to last year.

"When you have these large corporations that have a historic brand identity, it just looks inauthentic when they’re all of a sudden getting involved in these social campaigns," Anson Frericks, who headed up the brewer’s US operations until last year, told the New York Times

...which still proudly displays Walter Duranty's Pulitzer prize...
Beer Marketer’s Insight editor Benj Steinman said the beer company "stepped into a polarized America."
Related:
Bud Light: 2023-04-25 Sad: CNN Fires Don Lemon After Realizing He's Past His Prime
Bud Light: 2023-04-25 BudLight Kicks Another Moron to the Curb-In the article, scroll down to the second picture of the BudLight Team and notice the composition of the Marketing Team for a BlueCollar Beer Product
Bud Light: 2023-04-23 Caitlyn Jenner escalates feud with Dylan Mulvaney
Posted by:Fred

#6  Just to reassure the Rantburg crowd - my most recent 30 pack purchase was for Coors Light, so I didn't screw the pooch again. I needed a few cold ones after sitting in traffic for nearly an hour because they're repairing the Sagamore Bridge on Cape Cod.
Posted by: Raj   2023-04-27 18:57  

#5  When you realize how small the transsexual demographic is, pandering to them is beyond baffling
One our fellow Rantburgers said recently that about 8% of the population identify as gay or bisexual of that 8%, the transsexuals are maybe 4%
That’s a very small segment of the population
Posted by: Sock Puppet of Doom    2023-04-27 15:42  

#4  Even one former execs said the company "lost track of the consumer"

Oh, that's sweet.

Anyways, a 'certain market' release is a tell that they knew exactly what they were doing.

Except, with the internet, there is no such thing as a 'certain market' release anymore. If they were serious people instead of favor hires they'd know that.
Posted by: swksvolFF   2023-04-27 13:08  

#3  For some, drinking is an addiction that defies every attempt to change the behavior. It is hard to destroy brand loyalty in a vice market, but they certainly did. I salute these men and mostly women for their true genius in being terrible at a job that few people care about.
Posted by: Super Hose   2023-04-27 12:39  

#2  This is what you mom was talking about when she said "Are you going to jump off a bridge just because someone else did?"
Posted by: M. Murcek   2023-04-27 10:55  

#1  They just didn't target an "underserved demo", they purposefully cancelled their core consumer and did so in the most heinous way they could think of, in the same way Blackrock had massive ad buys on Fox News for the last couple of months. They are signalling their contempt and absolute determination to extinguish all vestiges of the USA as we knew it. Lost revenue? LOL - the Dems will see to it that they get compensated. See Ford Motor Co.
Posted by: Rex Mundi   2023-04-27 10:53  

00:00