You have commented 339 times on Rantburg.

Your Name
Your e-mail (optional)
Website (optional)
My Original Nic        Pic-a-Nic        Sorry. Comments have been closed on this article.
Bold Italic Underline Strike Bullet Blockquote Small Big Link Squish Foto Photo
Submit your comments on this article
-Great Cultural Revolution
Anheuser-Busch CEO Blames Bud Light Boycott On Social Media "Misinformation"
2023-05-08
[ZH] The CEO of the "inclusive" AB InBev blamed "misinformation" on social media for stoking a nationwide boycott of Bud Light following the brewer's move to promote the beer with TikTok trans influencer Dylan Mulvaney.

People often talk about this topic in social media like noise... You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment. By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more [about] what the comments were," chief executive Michel Doukeris told the Financial Times.

Instead of taking the blame for the company's catastrophic attempt to virtue signal, even if it means alienating the vast majority of its clients, Doukeris instead blamed online "misinformation and confusion", including reports that Mulvaney's Bud Light can is "a production can and every can would be like the one that was in that post . . . We never intended to make it for general production and sale for the public." Well, that's just a brilliant way for InBev to also alienate the progressives after scrambling to distance itself from the entire fiasco.
Related:
Bud Light: 2023-05-05 Anheuser-Busch Finally Backs Away From Dylan Mulvaney, but Not Far Enough
Bud Light: 2023-05-05 Anheuser-Busch CEO FINALLY disavows Dylan Mulvaney Bud Light partnership and says 'it was not a campaign' after firm sent letter to retailers blaming an outside ad agency for approving it 'without management awareness' as sales crash 26%
Bud Light: 2023-05-03 Bud light sales are cratering...along with other A/B beers
Posted by:DooDahMan

#14  Bud Light Customers will not return. They already moved on and it's more than a boycott with that specific brand. The good ol' boys will mock any friends that drink Bud Light and it will last until they die.

The other brands might survive if AB does proper damage control and ends the boycott but signs suggest they won't/can't stop the boycott.

Popcorn stocks are probably going up.
Posted by: ruprecht   2023-05-08 21:19  

#13  
Posted by: M. Murcek   2023-05-08 19:27  

#12  Blames Bud Light Boycott On Social Media "Misinformation".

OH! but A.B.
I, and a lot of other Americans understand what pushing and selling Perversion is and we are fed-up.

EG.
Just $2 less, in my neck of the woods, and a 24 can case of Bud will be selling for the same price as a 24 can case of Coke Products in many stores.
Posted by: NN2N1   2023-05-08 19:14  

#11  InBev reported all Bud Light sales for April were down 21%, 26% retail stores. But the boycott was only getting started and not for the whole month. May's report will be catastrophic.
Posted by: Sheba Sinatra1331   2023-05-08 16:53  

#10  First rule of corporate survival: Blame someone else.

Second rule of corporate survival: See first rule.
Posted by: Tom   2023-05-08 16:35  

#9  And there it is: it's our fault for not being sophisticated. FOAD A/B.
Posted by: Rex Mundi   2023-05-08 14:35  

#8  Their clientele is becoming more selective.
Posted by: ed in texas   2023-05-08 13:30  

#7  If you have to explain yourself, you've already screwed up...
Posted by: M. Murcek   2023-05-08 13:03  

#6  Keep pouring gas on the fire. It's a pleasure to watch.
Posted by: Angstrom   2023-05-08 13:00  

#5  He has successfully promoted diversity of beer purchasing.
Posted by: Super Hose   2023-05-08 12:35  

#4  If he's preparing his resume, I understand the senior jobs for military recruitment at DoD is opening up.
Posted by: Procopius2k   2023-05-08 11:43  

#3  AB CEO is sounding a bit elitist. He needs to step down. The company needs to reestablish its base or shut down.
Posted by: 49 Pan   2023-05-08 11:38  

#2  They really do think their customers are morons.
Posted by: DarthVader   2023-05-08 10:49  

#1  I can only hope that ALL AB/InBev products get boycotted. If this CEO is going to pull such nonsense, then I can only wish poor results upon this going concern.
Posted by: DooDahMan   2023-05-08 10:47  

00:00