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Economy
McDonald's CEO outlines changes as sales slide
2014-10-22
[ARABNEWS] McDonald's CEO Don Thompson said the company hasn't been keeping up with the times and that changes are in store for its US restaurants.

Starting in January, Thompson said McDonald's will "simplify" its menu to make room for restaurants to offer options that are best-suited for their regions. To offer greater customization, he also said the company planned to expand its "Create Your Taste" offering that lets people pick the buns and toppings they want on burgers by tapping a touchscreen. The program is currently being offered in Southern Caliphornia, an impregnable bastion of the Democratic Party,.

"We haven't been changing at the same rate as our customers' eating-out expectations," Thompson conceded during a conference call outlining the changes.

The remarks came after McDonald's said its profit sank 30 percent in the third quarter, with sales at established locations down 3.3 percent globally and in its flagship US market. In the division encompassing Asia, where a major McDonald's supplier was shown on TV repackaging expired beef, the figure sank 9.9 percent.
Posted by:Fred

#11  They used to be a cheap alternative. They aren't any more.
Worked late the other night and stopped to get a couple of burgers there. The burgers were a little bigger than a Kennedy half dollar.
So there's a couple of problems right there.
Posted by: tu3031   2014-10-22 14:16  

#10  Now, avoiding menu atrocities like that..thing..above, that is up to the humans. Is that a New England thing or something?
Posted by: swksvolFF   2014-10-22 13:54  

#9  @ 6 & 7
I remember a deal where upon walking into, say, dentist office the local wifi would send a request to your smart phone etc. asking if you would like to download a virtual magazine.

And IIRC it was an olde rag trying to gain revenue via virtual sales (and brand quality, as the last time I browsed a pile I found magazines months and years old.)

I'd think the tech is there to enter your order beforehand, and when you go through the door or around the drive through, your order is confirmed and entered.

I can see nearly the entire process being automated.
Posted by: swksvolFF   2014-10-22 13:53  

#8  

Found a picture of a McLobster but I was looking for a SPAM burger.
Posted by: Ebbang Uluque6305   2014-10-22 12:34  

#7  ...ah, they're working on that as you type.
Posted by: Procopius2k   2014-10-22 11:19  

#6  how about letting me order via my smartphone or from the computer screen at the counter? this is will ensure the order is at least put in the system correctly and no need to pay 'living wage' to your counter help. should help the bottom line and increase customer satisfaction.
Posted by: airandee   2014-10-22 11:08  

#5  How about cooking food properly!
Posted by: Pheager Crineng7021   2014-10-22 09:09  

#4  A wannabee boutique food provider in a mass food market. Wasn't the best strategy to pursue. Particularly when you exit the bottom tier of the market (fast, quick, cheap) to others to fill who can exploit local (fresh vs boxed and frozen) alternatives.
Posted by: Procopius2k   2014-10-22 07:53  

#3  Topped with jalapenos & cheese in Albuquerque
Posted by: Anguper Hupomosing9418    2014-10-22 06:08  

#2  Go Halal, it will be big.
Posted by: Skidmark   2014-10-22 04:00  

#1  Pickle only,...thank you.

Posted by: crazyhorse   2014-10-22 01:19