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| K-Mart to stick with Martha Stewart line |
| 2004-07-16 |
| Kmart Holding Co. reiterated its loyalty to Martha Stewart's company Friday after the domestic style maven was sentenced to five months in prison for lying about a stock sale. "Martha Stewart Living Omnimedia is a valued brand partner of Kmart," the Troy-based retailer said. "We look forward to continuing our mutually beneficial and successful relationship with MSLO." Kmart, which has exclusive rights to the Martha Stewart Everyday brand in housewares and other products, said it could not comment on the details of the case or sentencing, calling it "a personal matter." Stewart was sentenced in federal court in New York to five months in prison, followed by five months of home confinement. She no longer heads the multimedia empire that bears her name. Stewart surrendered the chief executive's title after her 2003 indictment and gave up her seat on its board following her March conviction. Analysts have long said there would be no reason for Kmart to drop the Martha Stewart brand. Kmart needs such brands to distinguish itself from Wal-Mart Stores Inc. and Target Corp., and Martha Stewart products have a reputation for quality and remain popular with consumers. |
| Posted by:Mark Espinola |
| #1 Sorry, but every time I see Kmart, I immediately think of Army of Darkness and it morphs into S-mart... As for Martha, well, they slapped her hard because it's the age of whack-a-CEO and the Perp Walk - not a bad thing, just an observation. I'd rather talk about Ash, heh. |
| Posted by: .com 2004-07-16 6:44:11 PM |