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Home Front: Culture Wars
Malt Liquor Drink of Homeless and Unemployed -Study
2005-03-15
This week's cover story in "Fuckin Duh" magazine...
WASHINGTON (Reuters) - Malt liquor, a type of beer that is higher in alcohol than other brews, is largely a drink of the homeless and unemployed, and is likely to be abused, U.S. researchers reported on Monday.
Well funded government grant researchers I'll bet.
And malt liquor is heavily marketed to black and Hispanic youth, the team at Charles R. Drew University of Medicine and Science in California found.
They find that out by watching MTV?
Their study of 329 drinkers in Los Angeles found that malt liquor drinkers are different from those who choose other tipples.
Connosieurs of the malt beverage, no doubt...
Ricky Bluthenthal, who led the study, said malt liquors were both higher in alcohol than other beers and tended to be sold in larger containers.
Shocked, weren't you Ricky? What was this, some high school kid's science fair project?
"We found that the combination of these differences resulted in the average malt liquor drinker in our study consuming 80 percent more alcohol per drink than the average regular beer drinker," he said in a statement.
Astounding!
And, Bluthenthal said, the more alcohol consumed, the worse the consequences for both the drinker and his or her community. Writing in the March issue of the journal Alcoholism: Clinical & Experimental Research, Bluthenthal's team said they found malt liquor drinkers were more likely to be homeless, unemployed, receive public assistance, and tended to drink more alcohol than other drinkers.
Stop the presses on this one...
Rhonda Jones-Webb, an expert in alcohol consumption and behavior at the University of Minnesota who reviewed the study, said she was concerned about the marketing of malt liquor. The products are largely targeted to black and Hispanic youths and young adults, she said. "Rap artists have been popular images in malt liquor advertising and 'gangsta' rap performers portray malt liquor as a sign of masculinity," she said.
I blame THE MAN!!!
"Advertising influences brand choice, and what young people drink in early years influences what they drink as adults," she added in a telephone interview. Malt liquors are often sold in 40-ounce (1 liter) bottles, she added. "Rap lyrics and movie scripts encourage 'chugging' the bottles before they get warm," she said.
I blame THE MAN!!!
"The combined effects of higher alcohol content, larger serving size, and faster consumption can result in higher blood alcohol levels, an increased risk of aggressive behavior, and other alcohol-related problems."
This probably took years of research and lots of money to figure out.
Jones-Webb said larger studies should be done on the type of alcohol that people drink, advertising of the different types and their influence on behavior and crime.
AKA: SEND.. US... MORE... MONEY!!!
Posted by:tu3031

#21  Barbara- with working in the medical field- what do you think about the theory...suffering from depression = alcohol consumption. It is said by clinician's, doctor's that this gives them a "lift" from the depression when they drink, but then come crashing down back into a depression.

There is plenty of research to support this finding.

ANdrea Jackson
Posted by: Andrea Jackson   2005-03-15 9:44:20 PM  

#20  They all use rice. I can taste it.

Corn sugar ferments out more completely, but it's almost tasteless. The only use I have for it is carbonation.
Posted by: Robert Crawford   2005-03-15 9:06:48 PM  

#19  RC - FWIW, A-B uses rice. Miller uses corn. Can't comment about Coors, et al.
Posted by: eLarson   2005-03-15 5:55:35 PM  

#18  LOL - but he's a forgiving Muck....
Posted by: Frank G   2005-03-15 5:09:30 PM  

#17  Yes, and he chides me every now and then about it.
Posted by: Deacon Blues   2005-03-15 4:41:15 PM  

#16  *ahem* Does Mr. Mucky "Meat Is Murder" 4Doo know about your Hickory Grilled Pork Loin?
Posted by: Frank G   2005-03-15 4:28:07 PM  

#15  "At the Deacon Blues Pork Palace and Potables Parlour you can enjoy a cool Nutbrown Ale, Honey Porter, or Cream Stout along with our delicious Tequila-Lime marrinated Hickory Grilled Pork Loin served with pickled jalepno-cranberry relish, a just done baked potato, and roasted corn on the cob with chile-lime butter. If you preffer, you can have a glass or 3 of Connie the Short Bus Lady's wild raspberry wine, all made on the premises." Come Visit.
Posted by: Deacon Blues   2005-03-15 3:59:15 PM  

#14  DB - You make your own beer and liquor commercials? Wow!
Posted by: Fred   2005-03-15 3:45:12 PM  

#13  However, I'm not going for the alchohol content but a much richer flavor.

No kidding. The first time I tried saki, I sat there for a few minutes wondering "Now, just WHERE have I tasted that before?"

American beer. Made with RICE. Bleah.

I've got a brown ale in some minikegs in my basement. Yeah, it's got brown sugar in it, but everything else came from barley.
Posted by: Robert Crawford   2005-03-15 3:37:26 PM  

#12  Exactly how much did this "study" cost?

Because I could have given them the same information for half the price. (Why be greedy? ;-p)

And in much less time, too. Like maybe 2 minutes. 10 if they wanted it typed.
Posted by: Barbara Skolaut   2005-03-15 3:24:57 PM  

#11  Rap lyrics and movie scripts encourage ’chugging’ the bottles before they get warm

Have you ever tried to drink a warm bumper of King Cobra? Vomit city; cold is the only way to drink malt liquer. This is one case where I believe that Rap lyrics are giving young people very solid advice.
Posted by: Secret Master   2005-03-15 1:44:18 PM  

#10  Too true, Robert. I can boost to about 6 1/2 to 7% depending on how cool the wort is during fermentation (ideal between 50 and 60 degrees F) and I do make 5 gallons at a time. The alchohol content is still more than Miller or Budweiser and about the same or a little higher than ice-brewed beer. However, I'm not going for the alchohol content but a much richer flavor. I once made a honey porter that knocked my pecker in the dirt.
Posted by: Deacon Blues   2005-03-15 12:42:50 PM  

#9  Homebrew's not THAT much stronger. I'm pretty sure you can't get more than 6% out of straight malt. I've heard rumors that dropping a Bean-o tablet in the fermenter will boost that, but the yeast itself can't stand more than 12% before it dies out.

As for "larger containers" -- homebrewers tend to think in 5 gallon batches...
Posted by: Robert Crawford   2005-03-15 12:21:44 PM  

#8  Dopey me, I ment I make my own beer. It is stronger than store-bought.
Posted by: Deacon Blues   2005-03-15 12:03:57 PM  

#7  "No beer was spilled during the research for this study - hic-...."
Posted by: CrazyFool   2005-03-15 11:53:43 AM  

#6  Malt Liquor Drink of Homeless and Unemployed
And cheap generic beer from the 7-11 is (or was in my day) the drink of choice for broke airmen just before payday. Yeah, it tasted like shit, but you could get a case for $5.
Posted by: Steve   2005-03-15 11:17:54 AM  

#5  Hey DB, making your own commercials.....nothing as thirst quenching as ad revenue.
Posted by: john   2005-03-15 11:13:28 AM  

#4  80% more alcohol? Reporter math...

"First, for comparison, your average American beer has between 3.6 - 3.8 percent alcohol by weight. "Light" beers have much less, and heavier European beers contain about 5% alcohol.

Camo 5X Malt Liquor (it comes in a camouflage bottle, so don't put it down on the ground -- it's hard enough to find your beer after you've had a few) contains 8% alcohol by weight. St. Ides Malt Liquor (as promoted by Ice Cube, the rap star: this is from his rap tune on a St. Ides commercial -- I am not making this up -- "It'll make your jimmy thicker and get your woman in the mood quicker") is 7.3% alcohol. Some of the others, like Colt 45 and Mickeys (my house brand) have less than 5.6% alcohol."
Posted by: Frank G   2005-03-15 11:06:29 AM  

#3  Totally based on the idea that advertising *alone* sells products. They are poor, so they must be stupid and sheep-like enough to do what they're told. This also explains the preference for menthol cigarettes among African Americans; and rap, tex-mex, and C&W music among the poor. Plus eating a lot of junk food and not wearing a whole lot of designer clothing: all is advertising. If you just don't *advertise* NASCAR and professional wrestling, the poor won't want to watch it.
Posted by: Anonymoose   2005-03-15 10:55:03 AM  

#2  Next week: "Night Train: Better than MD20-20?"
Posted by: mojo   2005-03-15 10:47:56 AM  

#1  I don't worry about beer or liquor commercials. I make my own.
Posted by: Deacon Blues   2005-03-15 10:29:14 AM  

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