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| Martha Burk's New Target - The NHL | |
| 2005-09-23 | |
| Burk plans to protest new NHL ad campaign ...having had so much success at Augusta National... The NHL's new advertising campaign is getting attention, but not the kind it was likely hoping for. According to a report from The Canadian Press, Martha Burk, the The first spot, titled "It's Time," shows a player (an actor, not an NHL player) in a locker room, surrounded by candles and accompanied by a woman who ceremoniously helps him don his hockey garb. The ads feature quotes from Sun Tzu's "The Art of War" along with dramatic camera work and music reminiscent of the film "Braveheart."
Burk told The Canadian Press that the ad is "offensive on many levels." "The woman is dressed provocatively and when she asks the player if he's ready, it's a double-entendre in my view," Burk told The CP. "She's in the ad as a groomer, a sex object. ...and the problem is? "The commercial is clearly selling sex and violence and the last image in that commercial is a young boy watching this, so he's clearly the customer they're after, or it's a misguided attempt to draw in families." "It's For The Children!!" NHL spokeswoman Bernadette Mansur told The Canadian Press that was not the case. "This ad shows no disrespect for women," Mansur told The CP. "On the contrary, the woman is the spiritual and physical trainer for the 'Warrior' and is his mentor." What he said... Players, league personnel and media attended the unveiling of the campaign at The Museum of Television and Radio in Manhattan on Wednesday night. The ads were conceived by a company called Conductor, an entertainment marketing company that has contributed to campaigns for "Spider-Man" and Green Day music videos. For the NHL, the team created a series of commercials and print ads that will be released next week. The commercials will be packaged in a five-part story that will unfold through February. So we'll get to hear from Martha four more times. Oh, what joy... | |
| Posted by:Raj |
| #12 sharks rule! |
| Posted by: muck4doo 2005-09-23 23:54 |
| #11 I don't like - or follow - pro sports, but even I can figure out a perfect spot for a hockey puck to "accidently" land. It might even improve her looks. |
| Posted by: Barbara Skolaut 2005-09-23 19:53 |
| #10 I'd be there but I'm dead. |
| Posted by: Molly Yard 2005-09-23 19:04 |
| #9 Cue dramatic music, showing a woman complaining about 'sexism', etc, then suddenly out of nowhere, comes two hockey players, one takes the puck while the other 'body checks' the other while crashing into character representing this Ms. Manners here. The woman disappears on a heap on the floor, and hockey players skate swiftly off camera, presumaly to play more hockey. The TV goes dark and a line appears: The Game must go on..." Cue the NHL logo... |
| Posted by: badanov 2005-09-23 18:13 |
| #8 No outcry from femi-nazi Burk over the Terrell Ownens MNF ad. Even I thought that was a bit much and I think Collette is great. |
| Posted by: Rightwing 2005-09-23 16:27 |
| #7 the 'nym below says it all AFAIAC. |
| Posted by: Femalian who dislikes this sort of humerless nonesense 2005-09-23 16:15 |
| #6 Hell she has never seen him smile Penguin. I suggest they use her as a goal tender during practice. |
| Posted by: Sock Puppet O´ Doom 2005-09-23 15:44 |
| #5 Oh, please! Hell, the NHL needs all the publicity it can after the lost season. They should pay her to go on a hunger strike or take hostages or something so they get into the news. What with the last year, all those hockey fans are now playing poker all the time. It's funny that someone think about donning hockey equipment is a prelude to sex. She's obviously never seen Mike Ricci. |
| Posted by: Penguin 2005-09-23 15:35 |
| #4 Let's redo the commercial with 8-year old boys then. |
| Posted by: Seafarious 2005-09-23 15:30 |
| #3 Whatever he's ready for after putting ON hockey equipment, it's not sex. This is person (woman seems a stretch) who is still proud of getting her elementary school to force a classmate in invite people she didn't want to her birthday party so everyone would be "included". Some nitwits are born, not made. |
| Posted by: VAMark 2005-09-23 15:27 |
| #2 National Council Of Women's organizations So shes the biggest National COW? |
| Posted by: Oldspook 2005-09-23 15:20 |
| #1 Tell her to go shit in her hat like they did at Augusta. If you don't cave into these clowns, they just end up looking like...clowns. |
| Posted by: tu3031 2005-09-23 14:55 |