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| Europe |
| Claudia Schiffer: "Invest in Germany, boys" |
| 2006-06-08 |
| From 5 June, 11 placards featuring German supermodel Claudia Schiffer will be on display at London's Bank Underground station. The posters advertise the initiative, "Invest in Germany – Land of Ideas", aiming to promote investment opportunities offered in Germany. At the invitation of German Ambassador Wolfgang Ischinger, Claudia Schiffer, Mike de Vries (Director of FC Deutschland GmbH) and Gerhart Maier (Director of Invest in Germany), launched the project to the public at the German Embassy in London. The Ambassador greeted the gathering of journalists and his "colleague", Claudia Schiffer: "For years you have been a wonderful ambassador in representing Germany on the international stage. This is only strengthened by the campaign being launched here in London. It proves that economics can be a thoroughly attractive topic." Claudia Schiffer explained that her involvement in "Invest in Germany" comes from having had the opportunity to compare different countries through her numerous international travels. "I feel it is an honour to be part of the "Land of Ideas" campaign and to be honest, I feel it is the least I can do for a country that has supported me so much. Supported not only by giving me language, love and an identity, and not only by providing me with nearly perfect social, economical and political conditions, but also, and foremost, by letting me grow up in a creative atmosphere, amongst man's most important contribution to mankind: amongst ideas. I immediately agreed to support the campaign "Germany – Land of Ideas" because to me, it perfectly captures Germany's essence. Starting with cars, bras, aspirins, football shoes, iPods to name just a few, Germany has made and will make more things possible than beer, punctuality and autobahns. And if I can help to get that message across to investors throughout the world, I am glad to do so." As co-ordinator of „Germany – Land of Ideas", Mike de Vries underlined how thrilled he was that Claudia Schiffer was involved in the campaign: "The series of placards radiates humour and intelligence. It is a fitting example of the realisation of a creative idea, which convinces through the marketing of a supposedly challenging topic with fun and humour." For Gerhart Maier of Invest in Germany, the campaign offers an ideal opportunity to playfully portray the strengths of the economic and technological centre that is Germany. "This campaign is unique: never before has an international supermodel promoted her country in this way. Claudia Schiffer presents Germany not only with renowned characteristics like quality and thoroughness. She also conveys a likeable and attractive image of the country. |
| Posted by:Nimble Spemble |
| #3 "Invest in Germany, where we can offer incentives like an endless, mind-numbing bureaucracy and countless licenses issued by the police. We have good beer, too." |
| Posted by: Anonymoose 2006-06-08 22:21 |
| #2 Level of unemployment? Level of economic growth? Compared to the investment market of the US? Gee, it's such a hard choice. |
| Posted by: Gravitch Flurt9338 2006-06-08 21:45 |
| #1 What no pics? |
| Posted by: Snump Ebbons4287 2006-06-08 16:48 |