How?
1. Have the "it" candidate. Sen. Barack Obama's South Carolina staff has spent the last week corralling Obama supporters at nearby campuses. And -- how to say this -- South Carolina State University at Orangeburg is a majority African American campus. So it probably was not a huge challenge to turn out Obama supporters.
2. Pay them. The rumour du jour is that Hillary Clinton's campaign, or some consultant affiliated with the campaign, paid students at nearby Clafin College to come hold large "Clinton Country" signs. One Clinton sign-holder did indeed volunteer to us that she was being paid, but she wouldn't say by whom. A Clinton spokesman denies that the campaign has paid anyone to attend.
3. Bus them in. John Edwards did a bit of that, we're told. (Busing in, not paying). Edwards allies seemed to have arrived late. We caught Edwards's director of advance -- he's the guy with the telephone to his ear in the picture below -- telling the other end of the line that "We need more signs!". Indeed: Chris Matthews's first guest was Elizabeth Edwards. About two dozen Edwards supporters materialized a few minutes later, but they were too late: the only room for them was on the fringes of the piazza.