Here's a sample:
Dear Former Subscriber:
Meet Sarah. Just a few years ago, Sara was a fresh graduate of QSU's prestigious Journalism program with an exciting job anayzing poll results for the Claxon-Ledger's front page. Today, after numerous rounds of layoffs and benefit cuts, Sarah is forced to pull triple duty -- writing OpEds, weather forecasts, and laying out the coupon section. She has tried to find alternative jobs in broadcast media, but declining TV news ratings mean she must remain in our half-empty offices, worrying whether her job will still be there next month.
How did this happen to Sarah? Because turncoat former subscribers like you decided to abandon a Quint State institution for the glitzy lure of Craigslist, Monster.com, and the unedited opinions of anonymous "bloggers."
But it's not to late to change things for Sarah. By renewing with the Claxon-Ledger today, you can help us stanch the bleeding and prove to advertisers that our paid circulation is not a lost cause.
Please, any little bit helps -- $20, $10, even $5 per month. Together we can save the future for Sarah, and her dreams of an MSNBC talk show.
Remember: every time you click on the internet, a professional journalist cries.
Go read it all. You'll laugh, you'll