Weighed down by the burden of restoring and protecting hundreds of crumbling archaeological and cultural sites, the cash-strapped Italian government has resorted to a direct appeal to Italians for contributions through a three-day TV telethon.With the aim of raising €3.5m over the weekend, Italian opera singers, actors and conductors were enlisted to plead for cash in a stream of adverts on state broadcaster RAI, warning of dire consequences if sites such as the Palatine hill home of Emperor Augustus were not patched up.
Launching the marathon fundraiser on Thursday the culture minister, Francesco Rutelli, told TV audiences of the dangers of leaving digs and monuments unprotected from tomb raiders in a country that boasts 41 Unesco designated sites but can only afford €300m of the €700m required for their annual upkeep.
Italy's culture ministry pointed out that Italians only donated €42m in 2006 to protect their cultural heritage, compared with the €350m handed over by the French.
As the weekend drew to a close, donations were nearing the target, albeit with €300,000 of that coming from a US foundation.
The telethon comes amid rising resentment in Italy at the perceived free-spending habits of privileged politicians.
In an attempt to give an example of honest toil by politicians, Mr Rutelli displayed some of the artworks Italy claims were stolen and smuggled from its shores and has won back through the courts from the Getty Museum in Los Angeles.
Mr Rutelli said the works would go on free display at the Quirinale in Rome, the sprawling presidential palace which has taken centre stage in the row over politicians' spending after it was revealed that the cost of maintaining the president and his army of guardsmen, gardeners and silver polishers was higher than that of Buckingham Palace.