Despite the last year being declared as Visit Pakistan Year 2007, the country attracted a slightly lower number of tourists as compared to 2006. Terrorism is largely blamed for the lower turnout.The ministry announced a year round calendar of events for the very first time for 2007. Apart from holding several events, it set the target to bring the number of tourists to 1 million.
Tourism Ministry economic analyst Zafarullah Siddiqi said 808,000 tourists had visited Pakistan from January to November 2006 and the revenue generated through tourism was US $234.7 million. He said for the same period in 2007, the country had received 755,000 tourists and generated a revenue of US $234.7 million.
The number of tourists in 2007 in the given time dropped by 6 percent while the revenue increased by approximately 6 percent. The reason for the low turnout has been attributed to terrorism and reason for the increase in revenue has been attributed to the high profile and high maintenance tourists who visited the country.