How much would you pay to read this page? At about 2,000 of the 50,000 or so words in the printed version of the Financial Times, it should in theory be worth about 4 per cent of the newspaper's cover price -- 10 US cents, 17Å“ euro cents or 8p.To readers particularly interested in the subject, perhaps, it may be worth more. To others, though no journalist would like to admit as much, it will be worth nothing.
Similar questions are being asked with growing urgency in boardrooms across the news industry and the wider media sector, as stalling economies challenge the foundation on which most content owners' digital strategies have been built.