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| Do Green Products Make Us Better People? |
| 2010-03-18 |
| Abstract Consumer choices not only reflect price and quality preferences but also social and moral values as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we find that mere exposure to green products and the purchase of them lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, people act more altruistically after mere exposure to green than conventional products. However, people act less altruistically and are more likely to cheat and steal after purchasing green products as opposed to conventional products. Together, the studies show that consumption is more tightly connected to our social and ethical behaviors in directions and domains other than previously thought. |
| Posted by:tipper |
| #5 I am far more interested in the question of what prolonged unemployment and a plunge into poverty will do to the substantial chunk of the population now enduring those trials. |
| Posted by: Anguper Hupomosing9418 2010-03-18 15:16 |
| #4 I've noticed long ago that left-wingers are less, lets say, honourable in personal dealings. Of course, the Israeli sub-breed is very special. |
| Posted by: g(r)omgoru 2010-03-18 11:26 |
| #3 It's the chicken and egg problem. Does buying green make you an untrustworthy self satisfied shit or are you an untrustworthy self satisfied shit buying green to assuage guilt? |
| Posted by: ed 2010-03-18 10:50 |
| #2 Ahhhhh, no. |
| Posted by: BrerRabbit 2010-03-18 09:19 |
| #1 Lotsa people were made happier (if not better) by green beer yesterday - does that count? |
| Posted by: Glenmore 2010-03-18 08:39 |