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| -Short Attention Span Theater- |
| A ruling we can all drink to |
| 2010-04-08 |
| The dripping red wax seal on a bottle of Maker's Mark is not only distinctive, it's now exclusive legal property of the bourbon company. A federal judge on Friday issued an injunction preventing a rival liquor company from using a dripping wax seal on its tequilas sold in the United States, ending a seven year legal battle over the bottle topper. The ruling by U.S. District Judge John G. Heyburn II comes in a long-running lawsuit between Maker's Mark and competitors Diageo North America and Casa Cuervo over the Fortune Brands trademark on the wax seal. Deerfield, Ill.-based Fortune Brands owns Maker's Mark. “The Court considers the red dripping wax seal inherently distinctive, because it is a unique mark used in an unusual way to draw in the consumer,' Heyburn wrote. |
| Posted by:Mike |
| #2 Lucky for me I don't like tequila. Lemme know that that's about to happen to rum, 'k, 'moose? |
| Posted by: Barbara Skolaut 2010-04-08 21:10 |
| #1 A note to those who enjoy fine tequila. Because of the ethanol rush, huge amounts of blue agave were torn up and replanted with other crops. Add to that the Mexican government cracking down on the multinational tequila industry, because it pollutes enormous amounts of water, and soon there is going to be a severe tequila shortage. First to suffer will be the junk brands, which can have as little as 51% agave and still be called tequila. But when they have dried up, the prices of high quality tequila, just a fraction of their production volume, will go through the roof. So get your 100% agave blanco, anejo, and reposado while you can. Blue agave takes at least five years to grow, so it is going to be a long time before the prices drop. |
| Posted by: Anonymoose 2010-04-08 19:25 |