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-Signs, Portents, and the Weather-
Boom & Bust
2010-07-23
Women's breasts are larger than ever - and it's not due to implants. As stars like Christina Hendricks flaunt their curves, Erika Woods investigates a phenomenon of va-va-voom proportions.

Many women may have long suspected it, just as many men have secretly hoped for it. But it's official: women's breasts, and particularly those of younger women, are getting bigger. While implants have been putting that little extra va-va-voom into some busts, mostly it's a phenomenon that has occurred naturally in women, and exponentially so over the past 50 years. In fact, their cup size has tripled.

In 1960, the average bra size in Australia was 10B. Ten years ago, it was 12B. Today, it's 14C. "It's six to seven sizes up in a comparatively few number of years," says Sally Berkeley, the general manager of bra company Berlei, which next month launches a new super-sized range of cups, up to an H, to add to the traditional A-to-E dimensions. Rival Eveden now has a K cup, while Triumph is up to a G and is trialling a new cup size, J, for the next season.

"Twenty years ago, women couldn't buy this sort of fashion product with support in these sizes," says Triumph spokesperson Alana Jones. "But we've been getting so many requests from consumers, and we've now even got a sports bra coming out in a J cup.
I don't have anything to say. I'm gobsmacked.
Posted by:Deacon Blues

#8  A lot of the plastics we use mimic estrogens. Even if only very tiny amounts migrate e.g. into food in the microwave, they accumulate over time.

Male sperm counts are down over the same period IIUC - probably not a coincidence.
Posted by: lotp   2010-07-23 21:08  

#7  A safe J-size sportsbra?

P'lly thank the Skydiving Industry for that development.
Posted by: swksvolFF   2010-07-23 16:13  

#6  NIH research SBIR/STTR grants here
Posted by: 3dc   2010-07-23 14:24  

#5  I think this needs more research.

Lots and lots of "hands on" research.

Anyone got a federal grant application form?
Posted by: CrazyFool   2010-07-23 11:20  

#4  i think it likely a combination of people being fatter during development ages, and the hormone content in foods.

total off the cuff opinion. would love to hear from someone more expert on this.
Posted by: abu do you love   2010-07-23 11:17  

#3  A few weeks ago my wife went for her annual Mammogram,
(I provided Taxi service, she's near blind)
When the doctor was examining her I suddenly got the thought,
"That Man has the best job in the World"

Gorb, He's got you beat, there IS a better job than "Bicycle Seat Inspctor"
Posted by: Redneck Jim   2010-07-23 10:29  

#2  ...I, for one, welcome our new larger-breasted mistresses.

I mean, who wouldn't?

Mike
Posted by: Mike Kozlowski   2010-07-23 09:54  

#1  Walked by the bra rack in Wal Mart the other day with Mrs. JohnQC. I noticed a large selection of huge bras and asked my wife about these. They looked like they were manufactured in a 1950s Communist factory for the front end of a 1950s Cadillac or Buick. Looks like the human dimensions of people are increasing over time--(heterosis or diet?).
Posted by: JohnQC   2010-07-23 09:53  

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