The Egyptian entrepreneur Ahmed Abu Haiba isn't having a good day. A Saudi columnist has accused him of corrupting the country's youth. A music video he has been working on for months is behind schedule. He hasn't had time to prepare for his weekly talk show, an Islamo-Egyptian version of "Dr Phil." Worse, one of the program's financiers has become upset because there was to be a woman on the show — unchaste behavior, to some. We're driving along Sheik Zayed Road in the desert outside Cairo on a bright day as the radio plays Sami Yusuf, a saccharine-sweet Muslim pop star based in London. Abu Haiba theatrically throws his arms in the air to perform his frustration. At the age of 42 he is tubby and, as a sign of his deep faith, has a large zabiba — a dark smudge on his forehead born of rubbing his head repeatedly on a prayer mat. And yet he is not a conventional man and certainly not a conventional Muslim. Today he looks more like a hip-hop mogul, with a black knit golf cap on backward and a suit of all black. And a pink tie.
As the brains behind 4Shbab, the world's first Islamic version of MTV, Abu Haiba is the consummate man in the middle — situated between the dictates of Islam and those of the pop-music business. Introduced in the spring of last year, 4Shbab, which means "for youth" in Arabic, broadcasts music videos, variety shows (including Abu Haiba's own), news and even a reality program called "Your Voice Is Heard" — which might as well be called "Who Wants to be an Islamic Pop Star?" Imagine MTV without the gratuitous gyration and skin, and with videos about family,