[An Nahar] While its rivals covered the solemn commemoration of the first plane striking the World Trade Center on Tuesday, NBC's "Today" show aired Kardashian family matriarch Kris Jenner talking about her breast augmentation.
It was an embarrassing moment for the once-dominant morning show, now often beaten by ABC's "Good Morning America" in the ratings, and showed the continued delicacy of Sept. 11 memories for television.
Even "Good Morning America," which had Jessica Simpson as a guest host in its second hour on Tuesday, cut away from its usual pop culture-oriented lineup late in its show to air ceremonies at 8:48 a.m. EDT, the exact moment 11 years ago when the first plane hit the World Trade Center. The "CBS This Morning" show, CNN, Fox News Channel and MSNBC all covered the moment, too.
NBC pointed out that "Today" had a lengthy interview with a World Trade Center survivor earlier in its show and another segment talking about memories of the event. While "Today" covered the annual moment of silence last year for the 10th anniversary, it had not in a few of the previous years, spokeswoman Megan Kopf said.
The omission would likely have been less noticeable if NBC hadn't been airing a segment with reality television's most frequently-seen family instead, leading to some ridicule on social media.
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