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| Economy |
| Not enough bourbon to go round! |
| 2013-02-11 |
| Maker's Mark waters down its alcohol content by 3% so it can make more The bourbon will cut its alcohol content by three per cent, an email said Company said it came to the decision after 'looking at all possible solutions' Chief executives said the taste of the bourbon will remain the same Distillers of a world famous bourbon has cut its alcohol content so it can meet increasing demand for the drink. The owners of Maker's Mark, which is distilled Loretto, Kentucky, said they are unable to produce the bourbon fast enough. The plans became public after an email from Maker's Mark executives Rob Samuels and Bill Samuels Jr, son of the company's founder, emerged. It announced that the bourbon - which used the slogan 'It tastes expensive... and is' - will drop its alcohol content by there per cent. It will now be reduced to 42 per cent ABV from 45 per cent. |
| Posted by:tipper |
| #9 I drink Willet Cask Strength... one of the best things America produces |
| Posted by: European Conservative 2013-02-11 23:43 |
| #8 "So is the price going down 3%?" Silly tu. ;-p |
| Posted by: Barbara 2013-02-11 21:59 |
| #7 So is the price going down 3%? |
| Posted by: tu3031 2013-02-11 21:02 |
| #6 I actually think it will taste better at the lower alcohol content. Perhaps this is because most of the whiskey I drink is at 80 proof. |
| Posted by: lord garth 2013-02-11 19:24 |
| #5 "Hi! We make a product known for its quality. We've decide to dilute it on the grounds that people like it. P.S. This also makes it cheaper to manufacture" This sounds an awful lot like shenanigans to me. |
| Posted by: SteveS 2013-02-11 19:18 |
| #4 Jim Beam Devil's Cut is to die for. |
| Posted by: Deacon Blues 2013-02-11 18:29 |
| #3 ".... Its a lie about the Boobs" > D *** NG, I KNEW IT! |
| Posted by: JosephMendiola 2013-02-11 18:28 |
| #2 Well, let's see...there's Woodford, Bulleit, Jim Beam Black...you see, Jim Beam Black is pretty darn good and reasonably priced as well...but it's a lie about the boobs. |
| Posted by: Ebbang Uluque6305 2013-02-11 18:20 |
| #1 Teenager pre-refilled select. |
| Posted by: swksvolFF 2013-02-11 17:42 |