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| Home Front: Culture Wars |
| Ad rates drop as publishers try mix of new options |
| 2013-03-31 |
| From The Other Perfesser: As an aside, my personal experience has been that web advertising is terribly ineffective for the rates they charge. From TFA: "It became clear that banner ads are annoying to people and they just aren't that profitable," said Lisa Hickey, CEO of Good Men Media. "The CPMs slowly go down," she said, using industry shorthand for the price advertisers pay for every thousand views on a site. "The number of ads we have to put on the site to break even goes up. It's a balancing act that doesn't get us to where we need to go." |
| Posted by:badanov |