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Home Front: Politix
The making of Hillary 5.0: Marketing wizards help reimagine Clinton brand
2015-02-23
"It's exactly the same as selling an iPhone or a soft drink or a cereal," said Peter Sealey, a longtime corporate marketing strategist. "She needs to use everything a brand has: a dominant color, a logo, a symbol. . . . The symbol of a Mercedes is a three-pointed star. The symbol of Coca-Cola is the contour bottle. The symbol of McDonald's is the golden arches. What is Clinton's symbol?"
Living proof that "longtime corporate marketing strategists" should be drawn, quartered, sown back together and then drawn and quartered again.
Posted by:Hupineger Glomomp15048

#19  Perhaps she could benefit from the Pelosi make-over technique and "Thrill Bill" or do you think its too much too late?
Posted by: Gerthudion Untervehr8704   2015-02-23 17:36  

#18  I didn't like Hillary alpha, beta or releases 1.0 through 4.0. If past is prologue--just saying.
Posted by: JohnQC   2015-02-23 16:41  

#17  "When Hillary was young, she didn't have an iphone, she had a party line."
Posted by: swksvolFF   2015-02-23 13:17  

#16  She still smells like old cheese and denture cream.
Posted by: DarthVader   2015-02-23 13:09  

#15  Inspired, inspired.

Cue the XX/Jamison voiceover

"Bill will sleep with anybody...which makes Hillary a somebody. Stay Proggy my friends."
Posted by: swksvolFF   2015-02-23 12:34  

#14  Its not selling an iphone, its selling a rotary phone. - swksvolFF

Sorry - wiped your comment by accident.
Posted by: Pappy   2015-02-23 11:34  

#13  No its selling the granddaughters playskool phone claiming its an iPhone.
Posted by: OldSpook   2015-02-23 11:14  

#12  If this is what Hillary! has been reduced to, Elizabeth Warren should be on the warpath ready to announce for 2016 any day now.
Posted by: Raj   2015-02-23 09:59  

#11  Ah, yes, Bill Clinton, the point where Hillary repeated participated in the #WARONWOMEN. Above all else men (and women) crave power.
Posted by: Procopius2k   2015-02-23 09:35  

#10  The problem is, her symbol is Bill Clinton, and has been since she ran for the Senate. "Two for the price of one," a way to eventually get him back in the White House for a third term. But as our turnaround artists well know, changing the image of an established product is hard, and very expensive ... and has to be based on substance. What substantial change in her plans or her views can the former Secretary of State point to? For that matter, what substantial successes can she point to, at any stage in her career? Hint: getting elected/appointed doesn't count.
Posted by: trailing wife   2015-02-23 09:06  

#9  she's a Floor Wax AND a Dessert Topping

and a nagging bitter nanny state tyrant
Posted by: Frank G   2015-02-23 08:53  

#8  Thank you for defending my honor, as a reward you can kiss me you Crazy Fool !

Posted by: Bernadette Shamble1621   2015-02-23 08:42  

#7  Insult to pigs everywhere.
Posted by: CrazyFool   2015-02-23 08:26  

#6  
Posted by: Jineck Omeans1520   2015-02-23 08:11  

#5  Remember New Coke.
Posted by: Glenmore   2015-02-23 07:57  

#4  What is Clinton's symbol?

Serbenfrei Kosovo? Oslo accords?
Posted by: g(r)omgoru   2015-02-23 03:44  

#3  Cankles?
Posted by: Steven   2015-02-23 02:59  

#2  What is Clinton's symbol?

This is a family blog.
Posted by: KBK   2015-02-23 00:52  

#1  The appropriate marketing symbol will be lipstick on a pig.
Posted by: Alaska Paul   2015-02-23 00:19  

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