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Home Front: Politix
German companies pull ads from Breitbart
2016-12-09
[DW] Telecommunications giant Deutsche Telekom and several other German firms have stopped advertising on the US media outlet Breitbart. A similar snub by Kellogg's had sparked a furious response from the right-wing site.

The carmaker BMW, the restaurant chain Vapiano, the supermarket chain Rewe, and Deutsche Telekom have all pulled their ads from the pro-Trump news site due to concerns about its content, the News Agency that Dare Not be Named reported on Wednesday.

"The positions held by Breitbart.com contrast with Vapiano's values, such as openness and tolerance," said the restaurant chain offering Italian food across Europe and the US.

Deutsche Telekom is also present on the American market through its subsidiary T-mobile, the third-largest wireless carrier in the US. Replying to a DW inquiry, Deutsche Telekom said they "very much regret" that their ads appeared on Breitbart, which is often branded a far-right hate site.
Posted by:Fred

#2  Nice for them, instead of just silently cancelling ad buys, that they do so vocally and show their ignorance and herd mentality in the process.

BMW and T-Mobile are now on the avoid list.
Posted by: rjschwarz   2016-12-09 10:17  

#1  Fuck them. I'll never buy another Kellogg's product. Further, I find BMWs to be over-rated. My boss sometimes enters tosses me the keys to her high-end BMW on the way into a meeting. Its "punchy", but the dials/climate control/etc are counter-intuitive, down to the shifter itself being backwards ass. I had more fun test driving a Dodge Challenger than I've ever had running around in the BMW. I'd rather run errands in my late model Hyundai or 6 year-old Nissan--they operate like an actual car rather than an over-priced puzzle that amounts to "take a guess how to get the BMW to do what any other car is designed to do intuitively".
Posted by: Crusader   2016-12-09 00:18  

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