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| Britain |
| George Osborne's London Evening Standard sells its editorial independence to Uber, Google and others – for £3 million |
| 2018-06-01 |
| London’s Evening Standard newspaper, edited by the former chancellor George Osborne, has agreed a £3 million deal with six leading commercial companies, including Google and Uber, promising them "money-can’t-buy" positive news and "favourable" comment coverage, openDemocracy can reveal. The project, called London 2020, is being directed by Osborne. It effectively sweeps away the conventional ethical divide between news and advertising inside the Standard ‐ and is set to include "favourable" news coverage of the firms involved, with readers unable to differentiate between "news" that is paid-for and other commercially-branded content. Leading companies, most operating global businesses, were given detailed sales presentations by Evening Standard executives at the newspaper’s west London offices in an effort to sign them up to the lucrative deal. Among those that have paid half a million pounds each to be involved are international taxi-app firm Uber, which is facing an imminent court appeal against the decision to cancel its licence to operate in London. The Evening Standard has previously come under fire for not declaring Osborne’s £650,000-a-year part time job with the fund managers BlackRock, who hold a £500m stake in Uber. The global tech giant, Google, still recovering from reputational damage over its low UK tax bills and criticism over its close relationship to the Cameron-Osborne government, has also signed up. Some companies, including Starbucks, walked away from the Evening Standard’s pitch, rejecting the offer of paying to boost their reputations through tailored news and comment. London 2020 is scheduled to start on June 5. Unbranded news stories, expected to be written by staff reporters ‐ but paid for by the new commercial "partners" as part of the 2020 deal ‐ have already been planned for inclusion in the paper’s news pages within a week of the project’s launch. Continues. |
| Posted by:Vast Right Wing Conspiracy |
| #2 Apparently. A spokesman for ESI Media said that the “allegations about the Evening Standard are baseless and wrong.” “We would never offer ‘positive news’ coverage and ‘favourable’ comment as part of a commercial deal. The Evening Standard’s editorial integrity and independence is always at the heart of everything we do and is beyond question. That’s why we have such a big and loyal readership. [snicker] |
| Posted by: Bobby 2018-06-01 18:51 |
| #1 So Osborne is joining the rest of world media? |
| Posted by: Skidmark 2018-06-01 14:24 |