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Big Data's Subsidization of Big Media
2019-02-10
[SultanKnish] The media is dying. Read about it in the media.

Facebook is pumping $300 million into the media. And that’s after the Google News Initiative shoved $300 million into fighting "fake news" and helping struggling media outlets like the New York Times.

These aren’t investments. They’re charitable donations by Big Data to Big Brother.

Take Jeff Bezos taking $250 million, a little more than the $215 million he makes a day, and using it to buy the Washington Post, not because it’s a good business opportunity, but a good political one.

The media isn’t worth investing in.

TV and cable news are the weakest holdings of the entertainment giants. That’s why AT&T is none too fond of the CNN white elephant it’s stuck with.

John Stankey, Time Warner’s new boss (and therefore also CNN’s new overlord) told CNN that the news network has a "special social responsibility". That’s the same rhetoric about public service that has the emerging giant monopolies subsidizing media companies as a charitable cause, not a profitable venture.

Journalism is deader than disco. The shambling monster still squealing about the First Amendment while pressuring social media companies to censor its conservative opposition under the guise of a Russian conspiracy theory has as much to do with journalism as Nabisco’s ad agency or Biden’s spokesman do.

The media doesn’t report the news. It reposts tweets, recycles news stories from a handful of wire services and largely relies on outside interests to do its actual reporting for it. Sometimes that means outside hit pieces covertly embedded, like Fusion GPS’ Russian Trump conspiracy theory, other times it’s more openly financed, like NPR getting $100K from a pro-Iran deal group to report on the Iran deal.

Media once stood for the multiple mediums, print, radio and television, which required expensive infrastructure and allowed major corporations to reach a national audience with its mass media.

The internet 1.0 crushed the infrastructure advantage of the media and then internet 2.0 made the media dependent on a handful of social, search and commerce platforms for its traffic.

Staring death in the red digital eye, the media tossed journalism out the window as it went after two targets, President Trump and the social media giants that were starving it of ad revenue. The Russia conspiracy theory evolved to incorporate the entanglement between Facebook, Russia and Trump.

Soon, media outlets, desperately loathing and desiring Facebook, were filled with conspiracy theories explaining how Russian Facebook trolls had managed to swing the 2016 election. The conspiracy theories were nonsense. Actual analysis showed that the Russians had mostly targeted African-Americans on Facebook. But the media had dumped truth and the facts a thousand miles back.

The Trump-Russia conspiracy theories hatched by the Clinton campaign and distributed by the media were popular with the more hysterical breed of Democrat prone to marching around with pink hats and memorizing long Slavic names and their appearances at Trump hotels. They helped make the eyeball traffic of the New York Times, the Washington Post and CNN great again, albeit very temporarily.

But, for the media, the real target of the conspiracy theories was Silicon Valley.

Internet 1.0 had humbled the media. Internet 2.0 had crushed its business model. But where internet 1.0 had been a cheerful thriving anarchy, the web of the college campus, the wild realm in which anything was possible, internet 2.0 was a gated community owned by a handful of giant monopolies.
Posted by:746

#1  First, Amazon must be broken up. Anti-Trust laws (Sherman Act of 1890, the Clayton Act of 1914 and the Federal Trade Commission Act of 1914.) have a purpose.

Thence Facebook.
Posted by: Anomolous Sources   2019-02-10 15:52  

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