MSNBC host Nicolle Wallace has suffered a roughly 80% decline in viewership in the 25-54 age demographic since former President Donald Trump
...New York real estate developer, described by Dems as illiterate, racist, misogynistic, and whatever other unpleasant descriptions they can think of, elected by the rest of us as 45th President of the United States...left office in January, the Washington Free Beacon reports, citing data provided by the Nielsen Media Research.
In May, just a little over 147,000 people in this all-important demo tuned in every day to watch Wallace's two-hour MSNBC program. In contrast, her program averaged 543,000 viewers in the 25-54 demographic in January, 297,000 in February, 177,000 in March, and 215,000 in April.
It was only a matter of time before lousy ratings caught up to cable news' patron saint of mediocrity. Wallace's particularly bland and ignorant brand of analysis and unrelenting cheerleading for the Democratic Party may have served its purpose when the Republican Party held the White House and the U.S. Senate, but now? Who needs analysis from a know-nothing, washed-up GOP operative? Very few people, apparently.
The non-geriatric adult segment of the audience, the 25—54 group, is the only one that advertisers wish to reach. They have money, and their brand preferences are not set in stone. Reaching fewer than 150,000 of them in a two-hour chunk of time is a terrible performance for a national political show.
Related:
Nicolle Wallace: 2021-04-10 Biden Adviser Richmond: Republicans Need to Stop Hiding Behind Second Amendment — It's Not Meant for 'Weapons of War'
Nicolle Wallace: 2021-03-07 Report: Biden Admin Releases At Least Part of $6 Billion Frozen by Sanctions to Iran
Nicolle Wallace: 2021-02-12 MSNBC's Nicolle Wallace Declares Trump 'Summoned a Mob to Kill His Vice President'
Nicolle Wallace: 2021-04-10 Biden Adviser Richmond: Republicans Need to Stop Hiding Behind Second Amendment — It's Not Meant for 'Weapons of War'
Nicolle Wallace: 2021-03-07 Report: Biden Admin Releases At Least Part of $6 Billion Frozen by Sanctions to Iran
Nicolle Wallace: 2021-02-12 MSNBC's Nicolle Wallace Declares Trump 'Summoned a Mob to Kill His Vice President'
