| Submit your comments on this article |
| -Great Cultural Revolution |
| Netflix signs up to ratings body Barb |
| 2022-10-13 |
| More user sentiment analysis tracking data for the FBI? [BBC] Netflix has signed up to the TV ratings agency Barb, which means its audiences will be measured by an external, independent body for the first time. The move makes Barb the first industry-owned ratings service in the world that Netflix has joined. Previously, the streaming giant has only released snapshots of its viewing data, highlighting the success of its most popular shows. Barb will begin reporting Netflix's viewing figures from November. It is a significant move for the streamer, and will see the data being used by advertisers, competitors and journalists to ascertain the success or failure of Netflix properties. Netflix is not the only streamer being included - any service which accounts for more than 0.5% of total identified viewing will be listed too. This means content from services such as Disney and Amazon is also likely to be included. While BARB has been reporting streaming viewing at both a service and programme level since November 2021, only its underwriting organisations and those with a special license previously had access to Netflix's data. Barb, which stands for Broadcasters' Audience Research Board, compiles audience measurement and TV ratings in the UK. The agency will report Netflix's ratings in the same way it reports viewing for more than 300 other subscribing broadcast channels. The networks currently covered by Barb include mainstream services such as the BBC and ITV to smaller channels such as Dave and E4. Related: Netflix: 2022-09-13 The Reason Social Justice-Infected Shows Fail Isn't Racism, It's Actually Much Simpler Netflix: 2022-09-13 Mexican court grants home confinement to the 76-year-old sick drug lord, who was featured in Narcos: Mexico and whose cartel ordered the 1985 murder of a DEA agent Netflix: 2022-07-16 Mexico captures infamous drug lord Rafael Caro Quintero |
| Posted by:Skidmark |