In a letter obtained by The Associated Press through a Tamaulipas state law enforcement source, the Scorpions faction of the Gulf cartel apologized to the residents of Matamoros where the Americans were kidnapped, the Mexican woman who died in the cartel shootout, and the four Americans and their families.

“We have decided to turn over those who were directly involved and responsible in the events, who at all times acted under their own decision-making and lack of discipline,” the letter reads, adding that those individuals had gone against the cartel’s rules, which include “respecting the life and well-being of the innocent.”

Drug cartels have been known to issue communiques to intimidate rivals and authorities, but also at times like these to do some public relations work to try to smooth over situations that could affect their business. And last Friday’s violence in Matamoros was bad for cartel business.

The Americans’ killings brought National Guard troops and an Army special forces outfit running patrols that “heat up the plaza” in narco terminology, Mexican security analyst David Saucedo said.

“It is very difficult right now for them to continue working in terms of street-level drug sales and transferring drugs to the United States; they are the first ones interested in closing this chapter as soon as possible,” Saucedo said.
The men kidnapped the Americans “after being caught in the crossfire of rival cartels shortly after crossing the U.S. border with Mexico.”

The video of the violent incident shows armed men in body armor dragging one person across the pavement and pushing a woman into the bed of a white truck, then dragging two more men who appear to be wounded across the pavement and loading them into the bed of the same truck.

Photos from the scene show a white minivan with North Carolina plates riddled with bullet holes shortly after the kidnappings, with a woman who reportedly witnessed the attack telling the Associated Press she saw the minivan collide with another vehicle before hearing gunfire and seeing armed men approach the van.

“All of a sudden they (the gunmen) were in front of us,” said the woman, who declined to be identified for fear of retaliation. “I entered a state of shock, nobody honked their horn, nobody moved. Everybody must have been thinking the same thing, ‘If we move they will see us, or they might shoot us.’”