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-Great Cultural Revolution

Why Costco Unleashing the 'Death Star' on Bud Light Is Even Worse Than You Think

2023-07-14

[PJ] It’s the logo that Costco shoppers dread: when the "Death Star" appears next to their favorite item, indicating that the discount retail giant won’t restock once current inventory has sold out. Just this year, the Death Star has appeared on Filthy brand blue cheese olives, Kinder’s organic toasted onion dip mix, and Jonny Pops chocolate dipped strawberry pops.

Now the Death Star has been spotted adorning the price signs for Bud Light, which was the most popular beer in America back in the olden days of [...checks notes...] a couple months ago.

If you think that’s a bad sign for Bud Light sales, you’re wrong. It’s much, much worse.

I first became aware of Bud Light’s Alderaan-like fate on Wednesday evening, when my friend and former RedState colleague Kira Davis tweeted that "they’re not even selling Bud Light at my local Costco anymore. Don’t know when it stopped but I’ve noticed it’s not in stock anymore." Kira was reporting from southern California, which, as I noted on Instapundit earlier today, "isn’t exactly overrun with conservatives."

Sure enough, sharp Costco buyers have been sharing photos on social media of the Death Star menacing Bud Light signs across the nation.

Posted by:Besoeker

#9 What the asterik in the Costco sign likely means is that the pallet load stock area (much easier to refill, you just need a pallet jack) is going to be filled with something that justifies the space.
Bud-non may not be gone completely, it's just moved to a stack that the route drivers will have to fill themselves. They will not be happy.

Posted by: ed in texas 2023-07-14 13:13

#8 The Alderaan of beers.

Posted by: Super Hose 2023-07-14 11:52

#7 I think the human factor in the decision process is minor to non-existent. They have real time data on what's moving and what's not and their merchandising space is priced out to a fraction of a cent.

Posted by: M. Murcek 2023-07-14 11:02

#6 August is Back to Football and Baseball Finals season. And Back to School.

Posted by: swksvolFF 2023-07-14 10:58

#5 ...because it determines how much shelve space is allocated for a good part of the year.
In "big box stores" much of the 'how many feet' each brand gets is decided by regional execs with some input from the store managers. Of course it didn't hurt when the regional exec was personally flown on a fishing trip by the company president and plant manager (an avid fishermen) to Mexico ...for free. Any further remunerations tendered to the exec were tastefully left out of the story. I wonder how much AB is willing to *cough* donate to 'distributor outreach'.

Posted by: magpie 2023-07-14 10:03

#4 So much schadenfruede!

Posted by: Hupolunter de Medici7308 2023-07-14 09:54

#3 My understanding is that August is important in the beer business because it determines how much shelve space is allocated for a good part of the year.

Posted by: Procopius2k 2023-07-14 07:52

#2 Kursk submarine disaster

Lost with all hands.
"Officials misled and manipulated the public and news media"

Good comparative imagery, Rage.

Posted by: Skidmark 2023-07-14 05:23

#1 Bud Light - the Kursk of Beers.

Posted by: Raj 2023-07-14 00:47

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