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-Great Cultural Revolution
Planet Fitness sees $400 MILLION wiped off its value in just five days
2024-03-21
Pretty weak.
[Daily Mail, Where America Gets Its News] Planet Fitness' valuation has plummeted $400 million in five days after they banned a member who shared a photo of a 'trans woman' using a female locker room.

The company's value dropped from $5.3 billion on March 14 to $4.9 billion on March 19, and its shares are down by 13.59 percent compared to a month ago.

The decline follows Planet Fitness' refusal to walk back its decision to ban a member who exposed a 'trans woman' shaving in a female locker room earlier this month.

Patricia Silva was barred from the gym in Alaska after she detailed an incident online - where she said she saw a transgender woman in her locker room.

Following backlash against the ban, the company said although some members may feel uncomfortable sharing facilities, 'this discomfort is not a reason to deny access to the transgender member.'
All choices have an opportunity cost.
Related:
Planet Fitness: 2024-03-20 Good Morning
Planet Fitness: 2024-03-20 Planet Fitness Stock Drops After Making Women Share Restrooms with Men
Planet Fitness: 2018-07-24 Man arrested for exercising naked at Planet Fitness gym
Posted by:Fred

#5  Going to go out on a limb here and guess he wasn't trimming up his five o'clock shadow.
Posted by: swksvolFF   2024-03-21 18:38  

#4  percentile of trans in your market vs the percentile of women in your market

Someone got their MBA on a DEI program
Posted by: Procopius2k   2024-03-21 17:48  

#3  

In short $$$$ talks, and Progressive BS walks.
Posted by: NN2N1   2024-03-21 05:49  

#2  It is not like your typical, blue haired, chubby, nose ring and tattoo-ed sporting LGBTQ+ supporter ever sees the inside of a gym. Exactly who Planet Fitness trying to please with this move.
Posted by: Bugs Mussolini3055   2024-03-21 01:16  

#1  Plenty of non-chain gyms around to choose from; might as well piss off everyone else and stock Bud Light to boot.
Posted by: Raj   2024-03-21 00:34  

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