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-Great Cultural Revolution
Jack Daniel's maker scraps DEI policies after threat of ‘anti-woke' boycott
2024-08-23
[NY Post] The maker of Jack Daniel’s whisky said it will pull back on its DEI initiatives, buckling to pressure on social media as an "anti-woke" activist said he was preparing to launch a boycott.

Spirits giant Brown-Forman Corp. — with a market capitalization of $21.37 billion — is the latest company to scrap its diversity, equity and inclusion program, following Harley-Davidson, Tractor Supply and John Deere.

Major firms who rely heavily on a red state clientele have been caving to boycott pressure from corporate activist Robby Starbuck, who said Jack Daniel’s was next on the list, but that the company reversed its policies before he got the chance to lead a boycott.
Posted by:Frank G

#11  I remember when Mark Martin said he claimed Jack Daniels as a dependent
Posted by: Frank G   2024-08-23 17:42  

#10  Even just the threat of me boycotting was something their bottom line could not risk. They chose wisely.
Posted by: Rex Mundi   2024-08-23 16:24  

#9  Stopped drinking Jack when they lowered the proof and added caramel coloring.

And I am Tennessee Squire.
Posted by: Regular+joe   2024-08-23 15:06  

#8  Keep it; sounds like the right minds at Ford will need a few bottles.
Posted by: swksvolFF   2024-08-23 12:55  

#7  NEXT: Drunken green tractor drivers!

Posted by: Skidmark   2024-08-23 11:42  

#6  Businesses make mistakes, all for the profit, or perceived profit. Now, they corrected their mistake, their capitol cash flow is going to hurt because of bank interest penalties for not being DEI compliant. We should now show support of the companies that are listening..
Posted by: 49 Pan   2024-08-23 10:54  

#5  what do you think will happen?

Specialty OEM financing..."Buy now, get the next one free!"
Posted by: Skidmark   2024-08-23 10:16  

#4  If trump levies a 100% tariff on green tractors, what do you think will happen?
Posted by: Sligum Hupomoling9524   2024-08-23 08:12  

#3  At least Jack Daniels ain’t moving to Mexico. I predict a lot fewer green tractors in the future being bought here.
Posted by: USN, Ret.   2024-08-23 08:05  

#2  ZH: "Must Have Been Tipped Off": Jack Daniel's Cuts Woke Training Ahead Of Robby Starbuck's Next Exposé
Posted by: Frank G   2024-08-23 06:12  

#1  
For me.
Any company playing the latest 💩 Social Protest game is no better than the 💩 itself. Since they are willing to accept any pile of 💩 tossed at them to sell their product or services.

Posted by: NN2N1   2024-08-23 04:58  

00:00