2023-05-17 -Signs, Portents, and the Weather-
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Bud Light sales continue to plunge with 24% drop in latest week since Dylan Mulvaney disaster
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[NYPOST] Bud Light suffered its fifth straight week of worsening sales drops since the Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
controversy began — stoking doubts about whether the mega-brand can recover as the crucial summer beer-drinking season begins.
Nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago during the week ended May 6 — slightly worse than the 23.3% decline for the week ended April 29, according to data from Bump Williams Consulting and NielsenIQ data.
Sales of other Anheuser-Busch brands also continued to drop, albeit at a slower rate than the week before. Those included Budweiser, down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.
"This seems to be where the brand’s weekly declines have started to settle, falling in that -20% range over the past few weeks," said Bump Williams, chief executive of the consultancy, said of Bud Light. "I wonder if this going to be the ’floor.’"
Meanwhile,
...back at the comedy club, Boogie sadly admitted that he was a better peeping Tom than he was a comedian...
rival beer brands competing against Bud Light — the No. 1 beer in the US, generating revenue of $4.8 billion last year — are grabbing market share at a faster clip as Anheuser-Busch grapples with the fallout over its ill-fated tie-up with the transgender influencer that launched April 1.
Sales of Pabst Blue Ribbon were up 21.6% in the week ended May 6 — slightly more than the 18.9% spike the previous week. Miller High Life gained 10.4% in sales compared to an 8.3% bump over the same time period the previous week, according to Bump Williams and NielsenIQ data.
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Posted by Fred 2023-05-17 00:00||
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