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2024-02-03 -Short Attention Span Theater-
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Bud Light partners with comedian Shane Gillis after Dylan Mulvaney fiasco
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[NYPOST] Comedian Shane Gillis will partner with beer brand Bud Light following a dismal year for the brand, according to a company post on Instagram.
"Welcome to the team @shanemgillis, excited to be a part of your 2024 tour," the beer brand posted.
"Excited to announce partnership with Bud Light #budlightpartner," Gillis posted to his Instagram account.
Bud Light sales plummeted last year after news broke that the brand had partnered with transgender influencer and activist Dylan Stench of Death Mulvaney
 ...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
Mulvaney was announced as a Bud Light spokesperson to promote the March Madness basketball tournament in April, which prompted a months-long boycott of the brand.
The trans activist showed off cans of Bud Light sent by Anheuser-Busch that featured Mulvaney’s face, celebrating a milestone in her viral "365 Days of Girlhood" series, where the influencer detailed her daily experiences in her first year identifying as a transgender woman on TikTok.
The partnership led to backlash and plummeting Bud Light sales, which resulted in the company no longer being America’s top-selling beer brand.
Gillis recently appeared on the "Joe Rogan Experience" podcast, where he and host Joe Rogan discussed the Dylan Mulvaney disaster.
"It became a joke," Gillis told Rogan. "That’s tough to overcome, marketing-wise. It’s tough to get people to order a Bud Light publicly. You’re gonna get made fun of."
"There’s never been a brand that has been hit like this before," Rogan added.
Todd Allen, Vice President of Marketing for Bud Light, told Fox News Digital: "Humor has always been at the heart of the Bud Light brand and central to our ’Easy Enjoyment’ platform. We’re excited to partner with longtime fan of Bud Light, Shane Gillis, for his 2024 Live Comedy Tour where a good time with friends is always easy to enjoy."
| Interesting times, especially in the Budweiser C-Suite. It seems Mr. Gillis has a reputation for blunt comedy — a few years ago he was fired for anti-gay jokes by Saturday Night Live before he stepped foot on their stage. |
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