In terms of combining publicity with career building, Elaine Stewart forms a triangle with Kim Novak and Tina Louise. All three gained enormous media attention in the 1950s, and all three aroused considerable - and loyal - enthusiasm from the general public. The careers of all three demonstrate that having substantial parts in good movies is essential for a career to prosper. Kim Novak, backed by a major Hollywood studio, was given substantial roles in movies and became a big star. Tina Louise was never promoted by a major studio, did not work in grade A movies, and did not become a big star. Elaine Stewart had a contract with MGM, but was never given large parts in their big productions despite public interest in her, and her career did not fulfill its potential.